Facebook and Google are expected to directly compete for dominance of the social sphere in 2012, reports TheNextWeb.
The competition will see both pushing consumer features, but also trying to win enterprise users and social media marketers.
We’ll also see Facebook’s much-anticipated IPO, an increase in social media outsourcing, and leveraging of social tools in realms such as education and the presidential race.
“With the three heavy hitters — Facebook, Twitter and Google+ — taking up most of the social media space, it’s hard to imagine a new company coming into the picture and taking people’s attention away from existing services,” explains TNW. “Instead, we’ll probably continue to see services that plug into the existing environment, like Flipboard and its many competitors, which have capitalized on how social media has become a tool for the curation of current events and news.”
Five predictions: Facebook and Google+ will go head to head for the number one spot, mobile social media will come into its own, social media will become a natural extension of journalism, 2012 will be the year of the social media IPO, and Twitter will embrace advertising and brands.
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