Social TV: Tips for Creating Successful Second-Screen Apps

By Rob Scott
February 20, 2012

Digital Connections (from digital marketing agency 360i) offers an interesting overview of emerging trends in second-screen apps and social TV, including tips for creating effective second-screen experiences for consumers.
1) Design the right space: “Create a space that makes sense for your show and community — find a balance between providing value for your network and value for your fans.”
2) Understand what you’ve created: “Make sure you understand all aspects of the app — if you want to prove value, make sure the app you’ve created has the ability to do so.”
3) Make the app available where fans are: “Be available — if you design an awesome app, your fans will want access to it all the time and from multiple devices; be sure to remain appealing to all ages and demographics.”
4) Try not to turn fans off: “Don’t irritate your fans — if you take the time to build the app, give your fans time to adjust before pushing ads in their face.”
5) Keep fans turned on: “Keep it fresh — your competition is fierce and your fans won’t make a commitment unless you give them a reason to.”
6) Be patient while awaiting results: “Give your community time to adjust to the second-screen experience before attempting to change it; if you’ve done everything right, second-screen success will follow.”

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