Social TV Trends: FOX and ABC Earned the Most Social Buzz in 2011

By Rob Scott
January 2, 2012

Analysis by Advertising Age magazine and social TV analytics firm Bluefin Labs places FOX as the leader among television networks generating social TV comments in 2011.
“FOX accounted for 13.2 percent of all the TV-related social-media comments collected by Bluefin from Jan. 1 through Dec. 27 (primarily on Twitter and in public Facebook updates),” reports Ad Age.
Programming winners for FOX in terms of social chatter included the Super Bowl, the World Series and “The X Factor.”
ABC took second in 2011 with the American Music Awards, the NBA Finals and “Dancing With the Stars.”
Following FOX and ABC in social ranking: MTV, CBS, NBC, ESPN, TNT, BET, VH1.
Just how much has social TV grown during the year? “When the Oscars aired in February, there were close to a million — 996,000 — social media comments about the telecast,” explains Bluefin’s Tom Thai. “Fast-forward to November: Even the telecast of a comparatively smaller awards show, the American Music Awards, activated more than 2 million social media comments.”
The article includes a pie chart that illustrates which broadcast and cable networks dominated social TV for the year.

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