“Watching spectacularly bad TV shows for the sheer pleasure of mocking them with your friends is not new — remember ‘Mystery Science Theater 3000’ mocking bad movies? — but the advent of social media may have turned it into a sport for a small group of TV viewers,” reports Lost Remote.
“Now there’s a term for it, ‘hate watching’ and the occasional #hatewatching hashtag, to boot,” notes the post.
The term was popularized in a New Yorker column by Emily Nussbaum, titled “Hate-watching Smash.”
While “hate watching” is easier than ever because of social media, it’s certainly not new. For example, weekly emails dating back to the early 1990s dissected shows such as “Melrose Place.”
“Negative social buzz may not be a good thing, but ‘hate watching’ is an entertaining activity — driven by short Twitter wit — and by extension it could drive a little viewership on its own under the umbrella, ‘all publicity is good publicity,'” suggests the post.
“Watching spectacularly bad TV shows for the sheer pleasure of mocking them with your friends is not new — remember ‘Mystery Science Theater 3000’ mocking bad movies? — but the advent of social media may have turned it into a sport for a small group of TV viewers,” reports Lost Remote.
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