Social video start-up Mixin helps users mix personal comments with online videos and share the content via social graphs online.
“It allows people to start customizing and sharing videos within minutes on either a partner site or on mixin.com,” explains VentureBeat. “You can add comments or a number of icons. The sharing is compatible with Facebook’s privacy settings so that users’ comments are only seen by their intended audience.”
The company has announced initial distribution partners. AnyClip and Viumbe, for example, will integrate the tech into their players.
More than 200,000 users tested Mixin during its live beta mode over the past month.
Rivals include Chill, Frequency, Socialcam, and Viddy, but CEO Jon Goldman believes that “Mixin tries to be more consumer-friendly with easier authoring capability,” notes VentureBeat.
“Most online video is all about searching and algorithms with some minor social features tacked on,” adds Goldman. “Mixin’s technology starts with social interaction as the foundation so that videos serve as a way to connect friends and increase sharing. The customization, commenting and posting to Facebook allows users to add their personal stamp and humor to the videos they love.”
Social video start-up Mixin helps users mix personal comments with online videos and share the content via social graphs online.
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