Social: Will Twitter Beat Facebook the Way Facebook Beat MySpace?
By Karla Robinson
September 28, 2012
September 28, 2012
- “People start out addicted to Facebook, and then become fatigued. On Twitter, they start out fatigued, and then become addicted,” tweeted The New York Times tech blogger Nick Bilton recently.
- In Forbes, contributor Eric Jackson argues that this user interest threshold is true, and after years of being overshadowed by Facebook’s growth, Twitter will rise to the top while Facebook will fade away like MySpace.
- Although the article notes Facebook leads in user base, valuation, revenues and IPO, Twitter has one distinctive win: “Twitter already has almost double the mobile revenue that Facebook has today, even though Facebook supposedly has 7x as many monthly average users. eMarketer says that Twitter will do $130 million in mobile ad revenues this year versus Facebook’s $70 million.”
- Jackson says this is more important because the world is transitioning to mobile. Unlike Twitter which started as a mobile company — the 140 character limit is a carry-over from SMS limits — Facebook is based on websites and has had a hard time transitioning to mobile without feeling clunky.
- “Advertisers will always want to corral users to go to their Facebook pages to keep that community within a walled garden the advertiser can study how they talk about their product,” Jackson suggests. “But, if the users don’t want to go there, they won’t go — and the advertisers will simply go where the users go and interact with them on their terms.”
- Twitter has more of a “cool” factor and its interest graph is more valuable to advertisers than Facebook’s social graph.
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