Socialympics: Making the Most of Social Media During the Olympic Games

  • The summer Olympic games will use more social media than ever before. Mashable takes a look at the top seven ways to make the most of these tools during what some are calling the first “Socialympics.”
  • 1) Online Olympic Communities: The Olympic Athlete’s Hub allows fans to interact with more than 1,000 athletes via real-time chats and personalized athlete updates.
  • 2) Facebook: The Official Olympics Facebook page has more than 2.8 million likes. Mashable suggests also liking the NBC Olympics page and the Countdown App page.
  • 3) Twitter: @Olympics, @USOlympicTeam, and @IOCMedia are all worth a follow, according to the post.
  • 4) “More than 300,000 users have the London 2012 Google+ page in their circles, with many posts receiving more than 50 comments and +1s,” reports Mashable.
  • 5) YouTube: Team USA plans to update the Team USA YouTube channel with five to ten videos per day during the summer games.
  • 6) Photos/Pinterest: Although an official Olympics Pinterest page does not yet exist, fans can follow the IOC on Flickr.
  • 7) Shazaam: “A recent partnership between Shazaam and Comcast’s NBCUniversal will allow Shazaam users to access additional content when using the app during broadcasts on five NBC networks. The recent integration of Shazaam with the Grammys proved successful, so it could also perform well at the Olympics,” suggests the post.

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