Sony Connected TVs to Get Ensequence Technology for Contextual Content

By Karla Robinson
December 6, 2012

The same company that brought enhanced NBCUniversal London Olympics content to Verizon FiOS TV customers is teaming up with Sony to provide contextual content for connected TVs.
Ensequence has signed a multi-year deal with Sony to create software for connected TVs using the automatic content recognition technology in Sony’s devices. Starting next year, all TV sets will have the software; additionally, the technology will be available to TVs made by Sony in 2011 and 2012 through a software update.
“The collaboration offers advertisers and programmers an easier, more scalable way to engage viewers directly with TV ads and shows, transforming passive viewing into active participation,” the press release states.
“Ensequence research shows that adding interactivity to TV increases programming ratings by up to 20 percent, brand recall by as much as 50 percent and intent to purchase by up to 40 percent,” notes the release. “In addition, viewer interaction and repeat visit rates exceed 30 percent and 50 percent respectively.”
Using the platform, advertisers can add clickable banners, landing pages, product request forms, coupons and surveys. TV show producers can also incorporate polls, trivia games, photo galleries, location-based check-in, social status updates and more.

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