Sony has launched its own crowdfunding platform called First Flight that plans to help finance projects developed by the company’s employees and promote new business ideas. The platform also provides backers with the opportunity to directly purchase and pre-order new products. “First Flight currently offers pre-orders for two Sony-affiliated projects — the MESH Smart DIY kit, and the FES e-ink watch,” reports The Verge. “A third, a sleek all-in-one remote called the HUIS Remote Controller, is already 20 percent of the way to its 5 million yen (about $40,820) crowdfunding goal.” First Flight is initially available to Japanese consumers only.