Sony is expanding its PlayStation brand with the merger of Sony Computer Entertainment and Sony Network Entertainment into “one global interactive entertainment powerhouse,” according to the company. “Sony has consolidated its gaming and multimedia divisions under” Sony Interactive Entertainment (SIE), reports Tech Times. The new company will have headquarters in San Mateo, California and offices in London and Tokyo. Sony customers are “already seeing the early fruits of that effort with PlayStation VR, and the work will continue across a number of fronts,” said Shawn Layden, president of Sony Interactive Entertainment America.