Sony Interactive Entertainment America and the non-profit organization National Cable Television Cooperative (NCTC) inked a deal that will allow local cable companies to offer Sony’s PlayStation Vue’s “cable TV bundle.” NCTC is a programming-and-hardware purchasing group for 850 cable and broadband systems in the U.S., serving more than nine million customers, mainly located in rural areas. In addition to the Sony deal, NCTC also made a deal with fuboTV, a startup that offers streaming sports channels.

Variety reports that the fuboTV deal allows its cable operator members to “resell the company’s sports-centric over-the-top streaming TV bundle.” The startup’s “entry-level bundle” is made up of more than 60 live channels, “including 34 that carry sports programming.”

“Our members are looking for ways to offer more video choice to their customers, and this new agreement allows them to do that,” said NCTC president/chief executive Rich Fickle. “NCTC understands the importance of pursuing new opportunities for the distribution of content, and we are excited to partner with such a strong brand.”

In addition to NCTC’s members, Sony’s PlayStation Vue is “accessible through TV-connected devices such as PlayStation 4, PS3, Apple TV, Roku, Amazon Fire TV and Fire TV Stick, Android TV, iOS and Android mobile devices, and on the web through PC and Mac web browsers,” and “the service also supports Google Chromecast via compatible Android and iOS devices.”

According to Deadline, PlayStation Vue head Dwayne Benefield noted that the offering includes “more than 100 popular live national and local channels, a powerful user interface, and the ability to purchase channels a la carte without a bundle.”