Sony Reveals Rugged HD Action Camera: New Competition for GoPro?

  • Sony has announced development of a small, lightweight, rugged HD action camera intended to target the extreme sports market and compete with the popular GoPro 11-megapixel HD Hero2.
  • Sony’s blog on Tuesday posted an early look at its upcoming “action camera,” not providing a formal name just yet.
  • “Sony’s developing a new type of hi-def wearable video camera for POV and action sports,” reads the post, “and we’re giving you — our stellar fans — the first look at the device!”
  • “Specs are scant at this point, though the company offers a few bits of information — vital for such a device, Sony’s SteadyShot image stabilization technology is included. It also incorporate an Exmor R CMOS image sensor and an ultra-wide angle Carl Zeiss Tessar lens,” reports Digital Trends.
  • “That means, whether you’re shredding major powder, jumping out of a plane, or kayaking through an epic waterfall, you’re capturing super high-quality video of it to show off to your family and friends,” explains the Sony post. “And there’ll be ruggedized and waterproof housings available so the camera can do its job in even the most extreme environments.”

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