Sony Sees Large Screen Display Future in Crystal, not OLED

  • While the first large screen OLED consumer display panels are set to ship later this year, Sony has demonstrated what it believes is its successor — Crystal LED.
  • Crystal LED employs a thin layer of 6 million LEDs mounted on the display itself. This technique, says Sony, results in greater light efficiency and a higher contrast of images in both light and dark viewing conditions.
  • C-LED will have a longer life span than phosphor-based OLED. Screens larger than 55-inches can be manufactured, which just now is the limit for OLED. It is also said to have faster response times and wider viewing angles compared to LCD and plasma displays.
  • Showing at CES are two prototype 55-inch C-LEDs comparing side by side, favorably it has to be said, against its top of the range LCD.
  • When asked why Sony turned to Crystal LED rather than OLED in flat screens, at a Q&A session following the press conference on Monday, Sony chairman Sir Howard Stringer said: “It is the best TV out there and it is our technology. We are proud of it — it is the high end where we will lead the [category’s] recovery.”
  • Sony executive deputy president Kazuo Hirai added that Sony has OLED on the pro side and “as much as we are proud of the Crystal screen, we are not out of OLED.”
  • Where to see it: Central Hall 14112, 14200

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