It’s been three years since Sony introduced the Netflix streaming service to its PlayStation 3, and this week the two companies announced that the gaming system is the most popular option for consumers accessing the service in their living rooms.
“PS3 is our largest TV-connected platform in terms of Netflix viewing, and this year, at times, even surpassed the PC in hours of Netflix enjoyment to become our number one platform overall,” explains Netflix CEO Reed Hastings. “PS3 is a natural fit for Netflix in terms of developing and first deploying our most advanced features. We can transparently update our application with new features on a daily basis.”
Netflix often turns to the PS3 to test new features. For example, Sony’s console was the first to offer 1080p video with 5.1-channel Dolby Digital Plus surround sound from Netflix, the post play feature, second screen controls and subtitles.
“To this day, the PS3 provides next-generation Netflix options, such as the recent addition of a voice assistant (Max) that asks the user a series of questions to assist with the selection process,” reports CNET.
“The shift in favored devices comes a year and a half after Nielsen Research announced that computers and the Nintendo Wii held the top spot as a Netflix streaming device at home,” adds the post. “According to Nielsen’s 2011 research, more than 42 percent of those surveyed used a computer, 25 percent streamed through a Wii, and only 13 percent utilized a PS3 to view the service during that period. Things can sure change in a year.”
It’s been three years since Sony introduced the Netflix streaming service to its PlayStation 3, and this week the two companies announced that the gaming system is the most popular option for consumers accessing the service in their living rooms.
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