SoundCloud Teams with Getty Images Music for Commercial Licensing
By emeadows
November 1, 2012
November 1, 2012
- Users of SoundCloud can now offer their tracks for commercial licensing, thanks to a partnership with Getty Images Music.
- The partnership “gives ‘media, advertisers, designers and creatives’ a new way to license fresh material — that’s because, in what is being described as ‘sync’ licensing, SoundCloud users can embed the license button immediately after they’ve hit publish, removing much of the friction traditionally associated with licensing music for visual projects,” details TechCrunch.
- Commercial users can request a license by clicking the ‘license’ button, at which point the Getty Images Music licensing department takes control. “If the track has never been licensed before, the process is said to take between a few days or a few weeks, dependent on paperwork and the necessary clearance,” writes TechCrunch.
- Getty Images Music will curate a SoundCloud collection, consisting of handpicked songs for commercial potential.
- “Noteworthy is that Getty Images will be the commercial rights manager of the audio content selected for the SoundCloud collection, ensuring that all tracks are available for safe commercial use by customers — which is an important promise given SoundCloud’s ‘User-Generated’ nature,” notes the post.
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