Spotify Overhaul to Debut Music Discovery, Collection and Follow Features
By Karla Robinson
December 7, 2012
December 7, 2012
Spotify has announced a complete overhaul of its music service, which includes a Collection for users’ music, a Discover feature for finding new music and a Follow section for tracking celebrities. The update will be available in beta soon and then roll out to all devices early next year.- “The new features are not only meant to please users, but also to increase discovery as a whole on the platform, which could help artists gain traction,” writes The Verge.
- “The recommendation engine works based on music you’ve listened to in the past, as well as based on artists you follow. There also appears to be a recommendation engine for showing you artists that are touring near you,” the post explains.
- Spotify’s Collection feature gets rid of the plethora of playlists in the sidebar and brings all users’ music to one place.
- “A fundamental behavior on Spotify is that people listen to whole albums,” says CEO and founder Daniel Ek. “A third of all playlists on Spotify are just albums people have saved. It was clear people want to listen to albums and wanted an easy way to save them, so for us [Collection view] is just about making it easier for users to save music the way they wanted.”
- The third addition, Follow, enables users to follow friends and celebrities. “In order to keep fans on the right track, Spotify, like Twitter, displays Verified checkmarks on their profile pages,” The Verge writes. “Additionally, new push notifications can alert you as soon as albums drop inside Spotify by your favorite artists.”
- At an event in New York City, Ek also announced that the service has 20 million monthly users and 5 million paid users, twice as many as a year ago. “We’ve paid out over half a billion dollars to musicians… over 70 percent of the money we make,” he added.
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