Sprint Nextel will continue to offer unlimited data plans for those who purchase iPhones through the carrier, even promising the same deal for the next model, whenever that comes out.
According to CNET, even if “the next iteration of the iPhone arrives with LTE, Sprint will continue to offer a no-strings unlimited plan.”
“I’m not anticipating the unlimited plan would change by that point,” said CEO Dan Hesse. “That’s our distinctive differentiator.”
Hesse believes that the unlimited data plan attracts customers who may have otherwise gone with a different carrier. “Frankly, it’s a marriage made in heaven,” he said. “We’re clearly attracting customers from our competitors.”
In its first quarter report, Sprint Nextel announced it had activated 1.5 million iPhones, 44 percent of which came from new customers.
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