Starz Strikes Deal with Cox to Offer Online Pay TV Viewing Options
By emeadows
October 10, 2012
October 10, 2012
- In a deal with Cox Communications, Starz Entertainment will now offer online services to existing pay TV subscribers.
- “Dubbed Starz Play and Encore Play, they are making good on Starz CEO Chris Albrecht’s promise to roll out the company’s own branded offers in the vein of HBO Go,” according to The Hollywood Reporter.
- Much like HBO Go, Starz’s authenticated services online won’t allow for standalone subscriptions. All must be paying TV customers with a traditional Starz subscription in order to log on.
- “We will rotate some of the content, mostly on the feature films side, to keep things fresh, but we will have critical mass,” explains Ed Huguez, president of the affiliate distribution for Starz Entertainment. “There is a lot of interest from all our distributors, so we expect additional agreements for our authenticated services soon.”
- Free app downloads for the iPad, iPhone and iPod Touch apps are currently available. “The services are accessible through Wi-Fi and broadband connections,” notes THR. “Cellular connectivity for Android phones and tablets, as well as gaming consoles will be launched in the future.”
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