Measurement firm comScore recently released its “State of the U.S. Internet” report that measures trends in social networking, mobile, online advertising and e-commerce.
According to the study, “unique visits to social networking sites have increased by 6 percent year-over-year,” reports TechCrunch. “The company also re-confirmed that Pinterest remains the fastest-growing social network as of Q1 2012, and its users rival only that of LinkedIn in terms of buying power.”
Distribution of the worldwide Internet audience — 41 percent Asia Pacific, 26.6 percent Europe, 14.6 percent North America, 8.9 percent Latin America and 8.8 percent Middle East-Africa. (The report notes that in 1996, two-thirds of the Internet population was in the U.S.)
Social networking growth — Pinterest +4377 percent, Tumblr +168 percent, LinkedIn +67 percent, Twitter +58 percent and Facebook +4 percent.
In March of this year, 62.9 percent of phone purchases were smartphones. The number of mobile users is projected to pass the number of desktop users by 2014.
Amazon, Apple, Walmart, Target and Netflix were among the top retail sites in Q1 2012, with Amazon showing an impressive 30 percent growth in its number of unique visitors year-over-year.
“Online shopping has been impacting brick-and-mortar sales, too, thanks to what comScore dubs ‘showrooming,’ which you know as the process of using offline retail stores to look at products up close, then buying online,” explains the post. “Thirty five percent of people told comScore they had ‘showroomed,’ but chose to buy online for better prices.”
While comScore predicts U.S. online ad spending will grow 18 percent in 2012, monetization remains a challenge.
Measurement firm comScore recently released its “State of the U.S. Internet” report that measures trends in social networking, mobile, online advertising and e-commerce.
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