A joint research study by NATPE/Content First and CEA indicates that millennials now place more value on Netflix than broadcast and cable TV subscriptions. The findings were presented yesterday at CES. “The biggest takeaway was just how important streaming has become to how millennials, the generation defined as people ages 13 to 34, consume TV content,” notes The Hollywood Reporter. “According to the study, 51 percent of millennials consider Netflix subscriptions very valuable, compared to 42 percent for broadcast channels and 36 percent for cable subscriptions. Young people are also more likely to stream a full-length TV program than watch it live on TV during its original air time or time-delayed on a DVR.”