Study: More Than 5 Million U.S. Jobs in Ad-Supported Internet Market
By Karla Robinson
October 9, 2012
October 9, 2012
- “At a time when jobs are top of mind in the national consciousness, the Interactive Advertising Bureau (IAB) has released a study showing that the ad-supported Internet is responsible for 5.1 million jobs in the U.S. and contributed $530 billion to the economy in 2011,” writes Marketing Land.
- The number of jobs increased from just 1.015 million in 2007 and includes direct jobs in the ad-supported Internet (2 million) as well as the jobs that support those direct employees (3.1 million).
- “This year’s study showed the Internet advertising sector represented nearly double the contribution to the U.S. economy in 2011, as compared to 2007. It accounted for 3.7 percent of the U.S. gross domestic product (GDP), up from 2.1 percent four years ago,” the post states.
- Jobs were created all across the country, in part due to the fact that people can work anywhere over the Internet. While New York and California continue to carry the majority of ad-supported Internet jobs, other states have experienced growth, including Washington, Massachusetts, Illinois, Minnesota, Pennsylvania, Arkansas and Colorado.
- Most of the job growth was in infrastructure, which grew 300 percent from 2007. Consumer services still remains the largest sector, increasing 229 percent to employ 885,000 people.
- Companies like Etsy, eBay, Amazon, Square, Craigslist, YouTube and Kickstarter provided support to small businesses. “Very small businesses and sole proprietorships made up 375,000 full-time equivalent jobs,” explains Marketing Land.
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