According to a study conducted in late March by Frank N. Magid Associates, the number of U.S. consumers accessing the Internet via their TV sets continues to rise.
The study found that 21 percent of consumers connect their TVs to the Internet, up from 16 percent a year ago. More than half of the current adopters are between 18-44 years of age.
The research, part of the Magid Media Futures 2012 study, expects the percentage to increase dramatically in the next year since 30 percent of respondents expressed interest in connecting their TVs to the Internet.
Connected TVs are commonly being used to surf the Web, play online games, view videos through subscription services, and visit online social networks.
“Game consoles (e.g. Nintendo Wii, PlayStation 3 and Xbox 360) are the primary means of connecting to the Internet via TV, followed by smart TVs, Blu-ray players, and over the top devices (e.g. Roku, Apple TV, Google TV),” notes Advanced Television.
According to a study conducted in late March by Frank N. Magid Associates, the number of U.S. consumers accessing the Internet via their TV sets continues to rise.
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