Study Says Consumers Choose Video Games Over Movies and TV Shows

  • PricewaterhouseCoopers conducted a series of focus groups that suggest Americans are playing video games more than watching movies and TV shows on game consoles, computers and smartphones.
  • “In a study called ‘The Evolution of Video Gaming and Content Consumption,’ survey respondents indicated they play video games on a console for 3.7 hours a week, play on a computer 3.2 hours, on a smartphone 2.7 hours and on a tablet 1 hour,” details The Hollywood Reporter.
  • Those same survey respondents stream movies and TV shows on a computer for 2.3 hours a week, on a console 2.2 hours a week and on a smartphone and/or tablet for just 0.6 hours a week.
  • According to the study, 70 percent of those who play video games on consoles like the PlayStation or Xbox use their console for nongaming activities for at least one hour a week and for up to seven hours a week.
  • For some, the console is a replacement for cable. “I got rid of cable a few years ago,” one respondent said. “I had Netflix with just the disc, and then I switched over to only streaming. Between that and Hulu, it’s like there’s more than enough TV that I want to watch on it and it’s $15 a month for both of those, compared to $70 or something for cable.”

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