Web designer Jake Caputo and coder Dominic Balasuriya teamed up to collect data on how much people would be willing to pay for access to a standalone HBO GO subscription.
After collecting over 2,000 data points in tweets, the consensus seemed that people would pay slightly over $12 per month for access to HBO programming and movie releases on tablets, phones, and connected TVs.
Caputo created the site takemymoneyhbo.com and Balasuriya wrote a script to analyze the data stream coming from tweets with the hashtag #takemymoneyhbo.
HBO currently makes $7 to $8 per subscriber per month.
TechCrunch speculates that even though HBO could hypothetically make more money per user by opening HBO GO access to everyone (currently users must have HBO through their cable provider to have access to the service), offering HBO GO without the cable tie-ins would not only anger cable companies, but would increase distribution and sales costs.
Web designer Jake Caputo and coder Dominic Balasuriya teamed up to collect data on how much people would be willing to pay for access to a standalone HBO GO subscription.
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