Reality series “Summer Break,” scheduled to premiere on Monday, is taking a nontraditional approach by distributing its content exclusively via social media sites such as Twitter, Tumblr and Instagram. Producer Peter Chernin of the Chernin Group sees the future of entertainment in social media and his new show will test this theory, targeting a younger audience he hopes will turn to their mobile devices to follow the unscripted stories.

As previously reported on ETCentric, “Summer Break” plans to follow nine Los Angeles teenagers during their final days together before college. Rather than shoot and edit entire episodes prior to broadcast, as is the standard with reality TV shows, “Summer Break” will share tweets, images and videos within minutes after they are created.

The hope is that younger consumers, who have become increasingly reliant upon their mobile devices and seek more short form media, will be drawn to smaller chunks of content than what is currently offered on television and will be more likely to share it with their friends.

“Sixty-second daily ‘episodes’ assembled by professionals will typically post on YouTube within 24 hours of the events they portray,” explains The Wall Street Journal. “Weekly wrap-up videos will look like marathons by comparison, running three to five minutes each.”

“This is on a level so much further than anything anybody has ever done — it is real life in real time on multiple platforms,” says Chernin, Hollywood producer and former president of News Corp. “I love the riskiness of it.”

According to the press release: “There are no scripts here, no TV networks. Unlike traditional series filmed months before airing, @SummerBreak will be released in real-time, immersing followers in the drama as it unfolds, offering an unprecedented connection to the characters and the story.”

“Today’s kids are master storytellers, crafting and sharing their own realities through social media,” adds producer Billy Parks of Chernin Digital. “On Twitter, they let us know how they see the world. On Instagram, they frame their lives. On Tumblr, they collect images that tell us who they are. On YouTube, they’re filmmakers. We’re creating a new kind of experience that amplifies the stories these kids are already telling — in their own voices. We’ll put those stories out there, in real-time, and let the fans and the followers be the editors.”

Participants in “Summer Break” will be followed by a professional television crew and seasoned reality producers in order to create videos that complement the cast’s social media activities. A 45-person production and social media crew will monitor the unscripted tweets, Instagram pictures, and other media created by the cast.

The risk is relatively low, considering the entire eight-week season will cost less than $5 million. The series is sponsored by AT&T and about half of its budget is slated for social media marketing.

“Though a risk, the experimental format also highlights the opportunity independent players like Mr. Chernin have to challenge broadcast networks and film studios as their old monopolies on distribution have been supplanted by smartphones, tablets and game consoles,” notes WSJ.

“In a broad sense, the show’s producers are attempting to prove that they are still relevant in the world of social media, where teenagers increasingly create and consume their own stories,” suggests the article.

Check out the official @SummerBreak trailer on YouTube: “Real kids. Real life. Real time.”