Summer Olympics 2012: Twitter Records More Than 150 Million Tweets
By emeadows
August 14, 2012
August 14, 2012
- It was common for the recently concluded 2012 Summer Olympic Games to be called “the first-ever social media Olympics,” and it lived up to that title, drawing more than 150 million tweets during its 16 days of competition, according to a Twitter blog post.
- Usain Bolt, Michael Phelps and Tom Daley were the most popular athletes to tweet about. “Bolt’s gold medal-winning run in the 200 meters final drew a tweets per minute record of more than 80,000 for any competition,” according to Twitter.
- But the Spice Girls’ appearance at the closing ceremonies faired even better, reaching more than 116,000 tweets per minute.
- “Twitter also said that beyond Bolt, Phelps and Daley, seven other athletes drew more than 1 million tweets each during the Olympics. U.S. swimmer Ryan Lochte, followed by gymnastics star Gabby Douglas rounded out the top five athletes in this regard,” according to The Hollywood Reporter.
- The others were Andy Murray, Kobe Bryant, Yohan Blake, Lee Chong Wei and LeBron James.
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