Super Bowl: CBS Sets New Records for Live Video Streams

CBS released numbers regarding how many viewers tuned into its Super Bowl XLVII coverage, noting that its live stream drew three million unique viewers — a 43 percent increase from last year’s game. “With so many fans watching the action via the Internet, CBS managed to whip up almost 10 million live video streams, which is more than a 100 percent uptick from the previous year,” reports Engadget.

“If you’re wondering just how that translates into time spent watching the Ravens forge their path to victory, CBS says it broke a record by streaming 114.4 million minutes,” explains the post.

These numbers make this Super Bowl the most social event in TV’s history as it tallied more than 52.5 million mentions around the Web in just one day.

According to the press release: “The CBSSports.com, NFL.com and NFL Mobile from Verizon live stream of Super Bowl XLVII on Sunday set multiple viewership records for a single game sporting event in the United States and also made history as the most social telecast ever, according to data provided by Omniture and third-party monitoring firms.”

“Sunday also marked the largest recorded audience in CBSSports.com’s history, as viewers streamed the game live, watched Beyonce’s half-time performance (the first time a Super Bowl half-time performance has been streamed live online in the U.S.), viewed alternative camera angles, connected with friends and followers socially, and watched broadcast commercials again on-demand,” explains the release.

“Online viewership numbers for Super Bowl XLVII are impressive, but they’re still eclipsed by the record-breaking 164.1 million viewers who caught the Ravens and 49ers duke it out on television,” notes Engadget.

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