According to a study from Harris Interactive, Netflix and Google-owned YouTube are the leading “must-have” streaming-video apps among smart TV owners and also among those who don’t own an Internet-connected television.
The next most popular apps are Amazon Instant Video, Facebook and Pandora.
“The Harris Poll of 2,634 U.S. adults also found that about three-quarters of non-smart TV owners said they aren’t that familiar (39 percent) or not at all familiar (33 percent) with smart TVs or Internet-connected TVs,” notes Home Media Magazine.
Harris indicates that only 7 percent of those unfamiliar with smart TVs are considering to purchase a new set in the next year, whereas 29 percent of non-smart TV owners who are familiar with the device are likely to make a new purchase.
“As the TV becomes a more overall entertainment device, it is only a matter of time before we see the mainstream use of additional content apps, such as Facebook, being used on the TV,” suggests Manny Flores, SVP at Harris Interactive.
“Yet, manufacturers and retailers evidently have to do a much better job of educating their consumers on what a smart TV is and the benefits of a smart TV experience,” adds Flores. “Increased familiarity appears to be the key to driving purchase consideration.”
According to a study from Harris Interactive, Netflix and Google-owned YouTube are the leading “must-have” streaming-video apps among smart TV owners and also among those who don’t own an Internet-connected television.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.