According to Leichtman Research Group, 38 percent of U.S. households have at least one television set connected to the Internet via a game console, Blu-ray player, set-top box or other device.
Last year, 30 percent of households had Internet-connected TVs, while the figure was 24 percent two years ago.
Netflix subscribers represent more than one-third of that base, streaming videos through a connected device at least once a week, suggests the survey.
“Leichtman Research drilled down further into Netflix’s role in the media landscape. The firm found that half of Netflix subscribers are ‘satisfied’ with the online streaming service,” reports MediaPost. “There is some countervailing evidence that Netflix contributes to cord-cutting, as just 7 percent are ‘likely’ to switch from their multichannel provider in the next six months versus 12 percent of non-Netflix homes.”
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