More than two-thirds of smartphone users say they cannot live without their smartphones, according to “A Portrait of Today’s Smartphone User,” a report from The Online Publishers Association (OPA).
The report estimates 107 million Americans own smartphones. This represents 44 percent of the American Internet-using population. The OPA expects this number to grow to 142 million within the next year.
OPA President Pam Horan explains the shift to smartphone use as consumers “now expect the world at their fingertips anytime, anywhere, and publishers have worked vigorously to optimize their mobile sites and create apps that cater to this demand and behavioral shift.”
She also notes that “smartphones are providing a great monetization opportunity for publishers. With over half of smartphone users accessing content on a daily basis, this growing smartphone population is showing a willingness to pay for content.”
The report found that 24 percent of smartphone users have “purchased content for viewing on their smartphones,” 54 percent of multiple device users prefer using their phones over other devices for at least one activity, and 84 percent of smartphone users self-identify as two-screen multitaskers.
According to a related post from Mashable, a recent survey from free messaging app TextPlus found that “half of all teens surveyed said they couldn’t live without their mobile device for a week, while 36 percent said they weren’t able to go 10 minutes without checking their phones.”
The TextPlus survey also found that “texting is the first and last thing teens do everyday, with 73 percent checking their phones before bed, and 72 percent on their devices first thing in the morning.”
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