SYNC AppLink: NPR and Ford Team for On-Demand Programming
By Paula Parisi
January 10, 2012
January 10, 2012
- NPR has debuted an app designed specifically for Ford SYNC AppLink, the voice-activated platform that works by connecting smartphones to vehicles.
- The deal is interesting on two fronts: as a case study in how traditional content “networks” might make their products available a la carte — and for Ford’s hands-off positioning as third-party technology enabler that is facilitating cool uses for smartphones while leaving it largely to the handset manufacturers to upgrade and maintain the platform environment.
- Ford AppLink allows developers to create in-vehicle mobile applications that assume unique functionality when Android, iPhone and Blackberry devices are docked to the dashboard via USB. Android devices also work via Bluetooth.
- Ford’s apps feature a variety of sports, information and financial programming.
- NPR is “one of the most popular features on iTunes, accounting for 7 out of 10 downloaded podcasts,” according to the network’s Kinsey Wilson.
- Ford’s SYNC Services launched in 2009, providing voice-activated access to a cloud-based network of information including traffic, news, sports, weather and more. In 2010 Ford added SYNC AppLink — allowing smartphone-equipped customers access to a growing number of popular apps.
- Where to see it: North Hall, Grand Lobby, Lower Level 2230
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