According to a new research report, Hollywood’s TV studios are strong enough to fend off disruption, even from Apple.
And that’s largely because of syndication. “Barclay’s says the TV syndication business has doubled its value over the past decade to an estimated $20 billion this year,” reports Variety.
“While cable’s aggressive licensing of broadcast series Stateside has largely fueled that increase, analyst Anthony DiClemente projects continued growth stemming from digital buyers and international syndication, which he says represents the ‘biggest opportunity’ for the studios,” notes the article.
Because there exists such a tangled web of rights controlled by studios across windows and territories, Apple won’t be able to control the living room, according to DiClemente.
“It would be very difficult, not to mention expensive, for new entrants to secure the requisite digital and linear rights to provide consumers with a one-stop content offering,” he writes. “We therefore don’t expect Apple to attempt the costly and logistically daunting task of standalone distribution.”
DiClemente predicts that instead of Apple manufacturing its own TV, as has been the rumor, it will make a set-top box that would integrate with other Apple devices, an approach that would not disrupt TV programmers or distributors.
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