Vevo and Yahoo! Music have a new syndication deal that will allow fans of Vevo’s videos to stream them on Yahoo, “one of the most heavily trafficked websites in the country,” according to The Hollywood Reporter.
“Yahoo! gives Vevo a way to reach viewers outside of its other syndication partners and its own web and mobile properties. In aggregate, Yahoo! sites reached 173.5 million unique U.S. visitors in February, according to comScore, putting Yahoo! third behind Google sites (220 million) and Microsoft sites (186.6 million),” the article states.
“The layout of Vevo videos at the Yahoo! Music page has the familiar Vevo look: a black background, a Vevo-branded player in the center of the page, popular Vevo videos on the right column and a video playlist scrolls across the bottom of the page,” reports THR. “Videos have pre-roll advertisements and, below the video player, and display advertisements as well.”
Available in the UK and North America, Vevo is a joint venture music video and entertainment platform between Universal Music Group and Sony Music. Vevo’s extensive catalog also includes content from EMI Music and a long list of independent labels.
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