By
Debra KaufmanSeptember 21, 2018
Magic Leap says its newly released Magic Leap One Creator Edition mixed reality glasses are “like living in the future ahead of everyone else.” Journalists got a sneak peek of the mixed reality “Angry Birds” on the Magic Leap goggles. On October 9-10 at the first L.E.A.P. developers conference in Los Angeles, the company will show off more apps and more of the interface. One reviewer added that the company is “taking a leap of faith” that the applications will be compelling enough to convince many users to shell out $2,295. Continue reading ‘Angry Birds FPS’ Offers New Experience for Magic Leap One
If you visit the Google search page today, you’ll see what Google is describing as its first VR Doodle. Clicking it takes you to a YouTube player for a 360-degree animated short called “Back to the Moon” that celebrates French filmmaker, illusionist, and sci-fi pioneer Georges Méliès. The YouTube version is a teaser for the mobile VR experience, which is available for Cardboard and Daydream headsets via the Spotlight Stories app. While other Spotlight Stories such as “Pearl” and “Buggy Night” have been featured on YouTube in the past, the Google homepage promotion is a first. Continue reading Google Honors Georges Méliès Today with its First VR Doodle
By
Debra KaufmanJanuary 17, 2018
At CES 2018, Huawei made the U.S. debut of its Huawei VR2 headset, which had been announced in October in China. The standalone unit resembles the Oculus or Vive rather than the Gear VR; the user attaches a phone, tablet or PC via USB-C and then enjoys the VR experience at a resolution of 1,600 x 1,440 per eye. The unit also features a 90Hz refresh rate, which reduces eyestrain and motion sickness. The controller, made of the same bright white polymer as the headset, offers a clickable touchpad. Continue reading Huawei VR2 Headset Lauded for Comfort, Res, Sound Quality
By
Rob ScottJanuary 10, 2018
Google teamed with Lenovo to launch a new standalone VR headset with specialized cameras that intends to reach beyond gaming. The new Lenovo Mirage Solo, on display at CES this week, features VR180 cameras designed to encourage users to capture 360-degree video. Google hopes this will help ramp up the current lack of VR content. The headset runs Daydream and is designed to interact with Google services such as YouTube and digital maps. The Mirage Solo touts displays that do not blur during user movement, and does not require a PC or smartphone. It is expected to ship by Q2 2018 for less than $400. Continue reading Google and Lenovo Intro First Standalone Daydream Headset
By
Rob ScottJanuary 9, 2018
While companies such as Yuneec, DJI, Ryze Tech, AirSelfie Group and others tout their latest drones and related products at CES this week, action-cam manufacturer GoPro announced that it plans to exit the drone market completely once it unloads its remaining $799 Karma drones. Citing “hostile regulatory environments” and an “untenable” aerial market, the company also plans to cut more than one-fifth of its workforce. GoPro faces mounting competition from new smartphones that feature improved video capabilities and advanced lenses. The company reduced the price of its Hero5 Black and Hero5 Session cameras in December, and this week announced it would lower its Hero6 model from $499 to $399. Continue reading GoPro to Exit Drone Market in 2018, Cut More Than 250 Jobs
By
Rob ScottJanuary 9, 2018
Chinese startup Ryze Tech is debuting its smartwatch-sized, 80g toy drone in Las Vegas this week. Featuring vision-processing tech from Intel and flight stabilization from DJI, the $99 Tello will launch in China later this month and be available in the U.S. after March. The drone is aimed at younger users, with an emphasis on safety and ease-of-use, and features an HD camera for capturing 5-megapixel photos, 360-degree video, and live-streaming to a mobile device or third-party VR headset. The Tello is capable of flying for 13 minutes at a time and is controlled from a mobile app connected via Wi-Fi. Continue reading Startup Debuts Watch-Sized $99 Intelligent Toy Drone at CES
By
Hank GerbaNovember 20, 2017
Amazon’s new AR addition to its iOS app, called “AR View,” allows customers the ability to visualize products in their own home. Thousands of products are viewable across a range of categories for both the office and home. By utilizing Apple’s ARKit, the experience unfolds in real-time, allowing the customer to rotate both the object and change its perspective. By introducing the new feature, Amazon joins other retailers such as Target and IKEA that have all recently introduced augmented shopping experiences to their mobile platforms. Continue reading Amazon Introduces New ARKit Shopping Feature to iOS App
By
Debra KaufmanOctober 24, 2017
Adobe’s research team is working on a visual effects tool, codenamed Cloak, for easy and economical removal of rigs, power lines and other unwanted parts of an image. The tool is similar to Photoshop’s content-aware fill feature that lets the user select and delete unwanted elements in the image, with “intelligent” software filling in the missing background behind them. Doing the same thing with video, however, is more challenging, which is why Cloak is still in an experimental stage, with no release date slated. Continue reading Adobe Experiments With Easy Object Removal Tool for Video
By
Rob ScottApril 11, 2017
Skidmore College, a liberal arts institution in Upstate New York, is sending its student candidates a new form of acceptance letter. Each package includes a cardboard VR viewer with a link to an immersive, 360-degree video that illustrates life at Skidmore. The 360VR makeover is an attempt to go beyond the traditional college tour or promo video. “This was a chance to answer one of the top questions accepted candidates ask, which is what is it like to be a Skidmore student when I’m not in class,” explained Luke Meyer, director of marketing and engagement. Continue reading Skidmore Combines 360VR Experience with Acceptance Letter
By
Debra KaufmanOctober 14, 2016
In fall 2014, Google began developing a project it just unveiled: the Jump 3D video capture and production platform for virtual reality. Just as the newly released Daydream View makes the VR headset affordable, with Jump, the company hopes to make VR production both less expensive and, with 3D, more immersive. Although 3D has lost popularity, its use for virtual reality creates more of a “you are there” experience by emulating the way human vision works. Most 360-degree videos are currently still shot in 2D. Continue reading Google Launches Jump Camera Rig and 3D Video Assembler
By
Rochelle WintersOctober 13, 2016
Best practices for remaining on budget, the importance of planning and testing, whether to capture in mono or stereoscopic 3D, techniques for directing talent, and how to treat (or not to treat) VR environments were among the many topics discussed during a compelling panel about creating 360-degree video at the Oculus Connect 3 conference in San Jose last week. Four accomplished virtual reality production executives and technologists shared their practical knowledge and recommendations for navigating the uncharted waters of budgeting and producing VR content. Continue reading Industry Visionaries Discuss VR Production at Oculus Connect
By
Debra KaufmanJune 24, 2016
Samsung’s Gear 360 virtual-reality camera will roll out at digital video confab VidCon — but only to top YouTube and other digital video content creators. After that event, Samsung will also make the $350 VR camera available for purchase for chosen creators at “select events and activations,” with a rollout to consumers planned for later in the year. With its strategy of releasing the camera to an exclusive few, Samsung hopes to jumpstart the creation of VR content and increase buzz for the upcoming consumer release. Continue reading Samsung Rolls Out Gear 360 Camera at VidCon to Select Few
By
Debra KaufmanJune 22, 2016
Sales of virtual reality headsets and software are predicted to reach $1 billion this year, and advertisers are paying attention. At this week’s Cannes Lions International Festival of Creativity, an annual confab for advertisers and agencies, the focus will be on VR. Google executives will talk about the virtual reality platform based on the Android mobile operating system that the company plans to introduce this year, and ad agencies will describe how they’re using VR to promote brands and products. Continue reading Advertisers Explore Virtual Reality, Luxury Brands Embrace It
By
Debra KaufmanApril 21, 2016
At NAB 2016, at the VR Pavilion in the North Hall, Assimilate introduced new tools for VR production, marking an ongoing maturation of the production workflow. The company’s big news was the introduction of user-friendly review and approval, which up until now has been a cumbersome and complex process. Also new from Assimilate for VR is real-time output to the Oculus Rift, support for mono and stereo footage, to output a secondary monitor in 360-degree mode, and some new VR grading tools. Continue reading Assimilate Introduces Client Approval Tool for VR Production
By
Debra KaufmanFebruary 23, 2016
Slated for release in Q2 2016, Samsung’s new Gear 360 is a compact camera with two lenses designed to capture 360-video for its Samsung Gear VR viewing system. At 153 grams, the Gear 360 is one gram lighter than the new Galaxy S7 and includes a pair of microphones for audio capture, a microSD slot for memory expansion up to 128GB, and a removable battery for up to 140 minutes of active use. Unlike the Project Beyond 360-camera, with 16 HD cameras, demonstrated in late 2014, the Gear 360 appears to be aimed at consumer use. Continue reading Samsung Demos Gear 360 Camera for Virtual Reality Capture