HTC is launching an advertising service for VR developers for use on the Viveport platform. The VR Ad Service allows developers to place video ads, banner ads, 360-degree video and cinema-scale ads into their VR experiences, integrating them as in-app scenarios or into pre-loads or post-experience slots. Another possibility would be to place ads onto 3D models in the VR experience, such as on a character’s T-shirt. End users may chafe at ads, but they may fund VR experiences that might otherwise never be made. Continue reading HTC Rolls Out Advertising Service for Viveport VR Developers

Facebook has opened up live streaming 360-degree video for anyone with the professional equipment necessary to capture content — and users of devices such as the latest Samsung Gear 360, Insta360 Nano ($200, for iPhone) or Insta360 Air ($130, for Android). According to TechCrunch, “Facebook’s live-streaming video tech” now provides “1080p, 30fps playback and a maximum streaming time of four hours.” The Live 360 broadcasts “aren’t yet embeddable on other sites” and “can’t be viewed via Apple TV or Chromecast” yet. And while some cameras already support live broadcasting via YouTube and Periscope, “Facebook’s in-app integration is a useful way to reach more people with minimal effort and promotion.” Continue reading Live Streaming 360 Video via Facebook Is Now Possible for All

After making a splash on Facebook and YouTube, 360-degree videos have made their way to Snapchat. Major brands such as Chick-fil-A, Netflix and Universal Pictures have been experimenting with virtual experiences on the social platform. Universal took users on a tour of a masquerade ball from “Fifty Shades Darker,” while Netflix rolled out a 360-degree trailer for “Ultimate Beastmaster.” Michael Rucker, co-founder and COO of VR firm OmniVirt, notes that clients are seeing two to three times higher swipe-up rates when using the format. Engagement is also on an upswing, with the average user spending more than a minute with these experiences. Continue reading Brands Experiment with 360-Degree Video Tech on Snapchat

Facebook launched its first dedicated virtual reality app, Facebook 360, initially available only for the Samsung Gear VR mobile headset. The new app, for download via the Oculus Store, will serve as a central hub for the more than one million 360 videos and 25 million 360 photos already posted to the site. Meanwhile, Vimeo has joined competitors Facebook and YouTube in introducing support for 360-degree video content. The site now features a channel of curated 360 videos in addition to a series of tutorials designed to assist video creators with producing immersive content. Continue reading Facebook Rolls Out VR App, Vimeo Adds 360 Video Support

Consumer electronics companies from all over the world debut their newest gadgets at the Mobile World Congress in Barcelona, and this year some of the most notable new devices were not phones. The interactive HoloCube by Merge, for example, is an AR system that displays games and educational content on a toy cube. Roborace built a self-driving car that can reach speeds of 200 mph. Additional gadgets that made a splash this year include a new 12-inch Samsung tablet, the 5x Dual Camera Zoom prototype from Oppo, and Giroptic’s 360-degree, live-streaming camera. Continue reading Eye-Catching Products Displayed at Mobile World Congress

The VR, AR and Robotics Pitch Competition at CES in Las Vegas included three drone-related entertainment tech startups. The Fotokite, from Zurich-based Perspective Robotics, is a tethered drone camera system. The $249 consumer version unfolds from an easy-carry tube and flies like a kite, but unlike a kite it works to maintain its position and camera angle relative to the handheld ‘kite’ tether. Dotterel “takes the drone out of drones” with technology that was developed to make it possible to record audio from a drone without the loud background buzz. And Boxfish Research showed a simple-to-operate submarine ROV with two universal camera mounts for capturing 360-degree video. Continue reading Tech Startups Pitch Innovative New Drone Concepts at CES

The original Kodak Pixpro 360 and Pixpro SP360 4K cameras were largely well received, but garnered some criticism regarding image quality. To address the limitations of a single lens and sensor system, the upgraded Kodak-branded 360-degree camera now features a more efficient dual-lens setup. The new Kodak Pixpro Orbit360 4K VR was unveiled at Photokina last fall by JK Imaging Ltd., the company licensing Kodak’s name, while pricing and availability details were revealed this week at CES. The new 360-degree camera will run $499 when it hits shelves later during Q1 2017. Continue reading $499 Kodak-Branded 360-Degree Camera Adds Second Lens

Niko Chauls, director of emerging technology for the USA Today Network, and David Hamlin, executive producer of the “VRtually There” series, sat with ETC’s Phil Lelyveld for a one-hour conversation at CES. USA Today Network has the largest newsgathering force in the U.S., comprised of 109 local properties plus USA Today. Chauls has a near-term goal of delivering 360-degree segments reliably on a weekly basis. He sees a reliable flow of quality 360-degree content as the key to both growing the audience and attracting advertising sponsors. Hamlin would like to gear his team up to deliver three stories per week. He reiterated that it is good storytelling that builds the audience and attracts advertisers. Continue reading Industry Vets Discuss Goals of Producing Immersive Content

In 2016 the definition of virtual reality became somewhat diluted as it entered mainstream culture. Everything from non-interactive 360 videos viewable on a tablet to free-roaming full-body head-mounted display experiences inside warehouse spaces was marketed as VR. We saw ‘magic window’ VR experiences, a push for consumer HMDs including Gear VR, Oculus Rift, HTC Vive and PlayStation VR, and the introduction of low-cost alternatives such as Google Cardboard. It should come as little surprise that more than 210 companies exhibiting at CES 2017 use the keywords AR and/or VR in their descriptions; 72 are clustered in the Gaming and VR Marketplace section in South Hall Lower Level between spaces 21760 and 26025. Continue reading Virtual Reality Will Be a Major Force at CES 2017 Next Month

In fall 2014, Google began developing a project it just unveiled: the Jump 3D video capture and production platform for virtual reality. Just as the newly released Daydream View makes the VR headset affordable, with Jump, the company hopes to make VR production both less expensive and, with 3D, more immersive. Although 3D has lost popularity, its use for virtual reality creates more of a “you are there” experience by emulating the way human vision works. Most 360-degree videos are currently still shot in 2D. Continue reading Google Launches Jump Camera Rig and 3D Video Assembler

Best practices for remaining on budget, the importance of planning and testing, whether to capture in mono or stereoscopic 3D, techniques for directing talent, and how to treat (or not to treat) VR environments were among the many topics discussed during a compelling panel about creating 360-degree video at the Oculus Connect 3 conference in San Jose last week. Four accomplished virtual reality production executives and technologists shared their practical knowledge and recommendations for navigating the uncharted waters of budgeting and producing VR content. Continue reading Industry Visionaries Discuss VR Production at Oculus Connect

Oculus, the NBA and a production company called m ss ng p eces (as in “missing pieces”) just released a 25-minute virtual reality film, “Follow My Lead: The Story of the 2016 NBA Finals.” About the dramatic game between the Cleveland Cavaliers and the Golden State Warriors, the film, narrated by actor Michael B. Jordan, is the NBA’s first major VR effort. Previously, in early 2015, the NBA worked with Samsung to create 360-degree videos, and the Cavaliers’ LeBron James starred in a VR short produced by Felix & Paul. Continue reading NBA, Oculus Release 25-Minute VR “Story of the NBA Finals’

Launching at TechCrunch Disrupt SF, startup Spincle showcased a new way to capture 360-degree imagery with smartphones. Up until now, most 360-degree photography has required specialized cameras, and posting the results takes multiple apps and expertise. The popularity of the 360-degree panorama brought about by Google Cardboard, however, has also given birth to the “magic window,” which allows the user to move the phone and, without a VR headset, have a quasi-VR experience. That’s where Spincle fits in. Continue reading Spincle Debuts Shareable 360-Video on Smartphones via App

After buying Oculus in 2014, Facebook furthered its ambitions in virtual reality last fall by creating a computational photography team made up of former Microsoft experts. They were tasked with creating photo and video features that bring virtual reality to the greater public. One of the first projects was to enable 360-degree photos on Facebook. Now, Facebook is offering automated video stabilization for 360-degree videos shot by consumer-level cameras, a big step in avoiding the nausea that VR can induce in some people. Continue reading Facebook Algorithm Ends VR Nausea for User-Shot 360 Video

Google is readying Daydream VR, a store/software service, set to debut around the same time as new Android phones, VR headsets and controllers. Daydream will offer users apps from YouTube and HBO Now among others. Google is also investing in original content to help build the buzz for its platform, including 360-degree projects with YouTube stars such as the Dolan twins and Justine Ezarik, as well as projects from Hulu. The goal is to become the dominant way that consumers interact in VR. Continue reading Google Pursues Original VR Content Prior to Daydream Debut