Light Field Lab raised $28 million in funding to scale its holographic display technology from a prototype into a product. Its technology builds large holographic displays out of smaller building blocks, with the aim of creating holographic images that float in space and are able to be viewed without AR/VR goggles, potentially to be used for live events, holographic TVs and other applications. Chief executive Jon Karafin stated that his company’s goal is to bring holography up to “hundreds of gigapixels of resolution.” German firm Bosch is also developing glasses-free 3D auto displays. Continue reading Light Field Lab Details Future For Holographic Display Tech

Support for 3D television has experienced a steady decline and now its demise seems inevitable (unless it is later resurrected). Samsung ceased its 3D support last year and Vizio has not offered 3D since 2013. Hisense, Sharp and TCL were among the companies that did not showcase 3D sets during CES earlier this month. “LG and Sony, the last two major TV makers to support the 3D feature in their TVs, will stop doing so in 2017,” reports CNET. “None of their sets, not even high-end models such as their new OLED TVs, will be able to show 3D movies and TV shows.” DirecTV shuttered its 3D channel in 2012 and ESPN did the same in 2013. Despite affordability of 3D TVs and the success of 3D in theaters, the technology failed to gain traction in the home. Continue reading 3D Television Gives Way to Rise of 4K and HDR Technology

Best Buy is going all out to promote sales of the Oculus Rift and Sony PlayStation VR, with what’s regarded as the first mainstream test of VR products. The Oculus Rift demonstrations, which began their rollout in May, will be in 500 stores in time for the holiday season, with an added 200 demonstrations for PlayStation VR starting in October. The genesis of the push to VR began with chief executive Hubert Joly, who had a “mind-boggling” VR experience with a man-eating shark. He’s betting the U.S. public will be equally smitten. Continue reading Best Buy Bets Big on Virtual Reality with First Mainstream Test

Virtual reality may be the hottest technology trend now, with new headsets, cameras and content in high gear. But not everyone is enthused. Two naysayers have had big audiences for their caveats recently. The New York Times technology writer Farhad Manjoo has dubbed virtual reality “a prison of fantastical sights and sounds.” On Quora, a community-sourced Q&A site, military flight simulator expert Steve Baker wrote VR headsets are a major health hazard that can disorient the human brain and damage the eyes. Continue reading Virtual Reality Naysayers Dub VR ‘Prison’ and ‘Health Hazard’

AltspaceVR, a virtual reality chat room and communication platform, just raised $10.3 million, which it will use to work towards a business plan that could include paid virtual gatherings with celebrities. Founded in 2013, Altspace launched its VR chat room in June. Its global user base spends time on the site chatting, browsing, playing games or watching videos; the software runs on Oculus, Mac and PC desktops and 3D TVs. Users can add a Leap Motion or Kinect motion sensor to add gestures to their robot avatars. Continue reading With New Funding, AltspaceVR Plans More Virtual Gatherings

High Dynamic Range and wider color gamut were the focus of “The Next Generation of Consumer Experiences is NOW” panel at the NAB Show. Panelists expressed their excitement about the potential of producing and delivering HDR content. Moderated by Carolyn Giardina of The Hollywood Reporter, the discussion included Bryan Barber of Warner Bros., JoDee Freck of Lionsgate, Jim Mainard of DreamWorks Animation, Michael DeValue of Disney, Hanno Basse of 20th Century Fox Film Corp., and Jim Helman of MovieLabs. Continue reading NAB 2015: Industry Leaders Discuss HDR and Wider Color Gamut

Hewlett-Packard is reportedly planning to introduce augmented reality and 3D technologies to tablets and laptops to provide consumers with a more immersive mobile computing experience. In addition to interaction between mobile devices and 3D printers, HP intends to bring AR to real-world applications. HP’s Sprout desktop PC, featuring Intel’s 3D RealSense camera, enables scanning and 3D printing. At CES last month, the company also touted its 23.6-inch Zvr virtual reality monitor that projects 3D images. Continue reading HP Developing AR and 3D for Interactive Tablets and Laptops

With the rise of new headsets promising unique augmented and virtual reality experiences, many are anxiously awaiting the first killer product, while others are wondering how we will produce the compelling content — movies, games and other experiences — that will make the technology worthwhile to the public. ARKAMYS is a company that specializes in automotive audio, but at CES this year it is demonstrating how its tech can be used to create a 360-degree experience in which the user steps inside another’s perspective. Continue reading ARKAMYS Demonstrates 360-Degree Audio-Visual Experience

Ultra HD displays will deliver on last year’s promise at the 2015 International CES next month. Expect to see 4K/UHD sets with very attractive prices. Set manufacturers Vizio and Acer have already launched 4K displays for $1,000 and under, and other manufacturers are likely to unveil similarly low-cost models. Chinese UHD display manufacturers, that have had a strong presence at recent CES events, will continue their efforts to understand the U.S. consumer and break into the U.S. market at lower price points. Continue reading UHD Displays Expected to Take Center Stage at January’s CES

Industry leaders gathered at Loews Hollywood Hotel for the Society of Motion Picture and Television Engineers’ annual conference this week. Executives from Samsung, Sony, NPD DisplaySearch and HDMI Licensing discussed the progress and future of 4K television during the “4K/UHD TV – Will it be a hit with consumers?” panel. Topics included quality, pricing, content availability, upconversion, replacement cycles, lessons learned from 3D TV, and the need for consistent terminology. Continue reading EXCLUSIVE: SMPTE Asks if 4K Will Be a Hit with Consumers

Many argue that 3D television has yet to go mainstream in sports due to the need for special glasses, lack of programming, and the overall expense. Now, 4K video cameras are being used to capture high quality video that can processed by software from Replay Technologies called freeD. It will offer more crisp, wider video views than what is currently offered on HD broadcasts. FreeD can also create multiple angle instant replays that surpass current offerings. Continue reading Sports Broadcasters Go Free Dimensional for Enhanced Replays

The BBC announced it will take a hiatus from developing 3D TV programming based on the public’s “lack of appetite” for the technology. Kim Shillinglaw, the BBC’s head of 3D, says that British television viewers have not taken to the format, despite the fact there are now an estimated 1.5 million UK households with 3D TVs. As a result, the BBC is planning a three-year break from its 3D project once the current two-year pilot comes to an end later this year. Continue reading BBC Places 3D Pilot on Hold, Cites Lack of Public Interest

ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. “We are committing our 3D resources to other products and services that will better serve fans and affiliates. Nobody knows more about sports in 3D than ESPN, and we will be ready to provide the service to fans if or when 3D does take off.” Continue reading ESPN to Shut Down 3D Sports Channel by End of This Year