As early as 2020, Apple plans to ship an augmented reality headset that will have its own display and rely on a new chip and operating system, say knowledgeable sources. Apple chief executive Tim Cook considers AR to have the potential to be as revolutionary as the smartphone. By working on an AR solution, Apple joins Google, which is working on a business-oriented version of its previously launched Google Glass. Startup Meta is another company that has developed an AR headset, for use in education and medicine. Continue reading Apple Planning AR Headset by 2020 and New ARKit by 2018

The typical VR experience is solitary, but an increasing number of companies are exploring the possibility of virtual realty in the context of a social platform. That trend was made clear by Microsoft’s acquisition of AltspaceVR. High Fidelity is an environment that lets users create their own avatars and social worlds, with a marketplace where they can buy avatars and other 3D elements. And vTime, a stationary platform, lets four people at a time engage in fully rendered environments. Continue reading Social VR Platforms Proliferate in the Next Digital Land Grab

Microsoft is pitching its new mixed reality studios in San Francisco and London to developers and producers interested in creating holograms from real life objects. “Microsoft has been using its own studio at its Redmond headquarters to capture Buzz Aldrin, Reggie Watts, Max Frost, and Cirque Du Soleil performances and bring them into virtual reality and augmented reality holograms,” reports The Verge. The new studios will enable content creators to produce holograms for “regular 2D screens, a HoloLens device, or even Microsoft’s new Windows Mixed Reality headsets.” The company “is also expanding its Mixed Reality Academy program to San Francisco,” with workshops for “developing apps and experiences for VR and HoloLens headsets.” Continue reading Microsoft Opens Studios to Produce Mixed Reality Holograms

At the Samsung Developer Conference in San Francisco this week, the company showcased its 360 Round video camera, which captures 360-degree 4K video that can be live-streamed or recorded. The camera, with 17 lenses, is slated for release in Q4. Samsung Electronics vice president Taeyoung Kim says the company is also developing a new version of mobile VR technology with a controller that offers six degrees of freedom (6DOF) and inside-out tracking. Samsung released its Gear VR headset in 2014, which offers three degrees of freedom. Continue reading Samsung’s 360 Round: 4K Camera Live-Streams 3D for VR

TheWaveVR, which raised $4 million this year, has offices in Austin and Los Angeles. The company creates VR concerts that marry music and visuals by partnering with musicians. The results, similar to real-world raves, have garnered a lot of buzz for pushing the limits of virtual reality. Its newest virtual world, created in collaboration with producer/DJ TOKiMONSTA (aka Jennifer Lee), features about 50 minutes of the dance/electronica album Lune Rouge, and is TheNextWave’s fifth flagship show. Continue reading TheWaveVR Introduces Another Immersive Concert on Steam

Amazon has acquired 3D body-model startup Body Labs for a reported $50-$70 million, although some sources say the figure could exceed $100 million. New York-based Body Labs specializes in true-to-life 3D models that are ideal for B2B software applications, including the creation of photorealistic avatars for gaming and virtual approaches for consumers to try on clothing. The latter should be of particular interest to e-commerce giant Amazon. The online retailer could use the scanning and modeling tech to help shoppers select fashion purchases ideal for their body types. Continue reading Amazon Acquires 3D Body-Scanning Tech Startup Body Labs

The technology underlying Bitcoin is now under development to render 3D visual effects. Los Angeles-based OTOY, which provides a GPU-based software system to create a cloud-based pipeline for 3D content, is hoping to raise as much as $134 million to develop RNDR, distributed cloud rendering for VR and other content, via blockchain technology. HBO and Discovery have invested in OTOY, which has also partnered with Facebook and Mattel. Relying on cloud-based GPUs for rendering is a much less expensive solution than supercomputers. Continue reading OTOY Uses Blockchain Tech for Distributed Cloud Rendering

Florida-based startup Magic Leap has kept its augmented reality plans under wraps. But a patent application with drawings featuring smartglasses just surfaced, revealing more information about what the $4.5 billion company is up to. The original design patent, filed in 2015, showed the skinny glasses had sensors on the right and left-hand sides and goggle-like frames. This second public design application may be closer to what the ultimate Magic Leap AR glasses will be, even as a company spokeswoman denied it. Continue reading Magic Leap’s AR Smartglasses Described by Inside Sources

Google just released ARCore, software to enable developers to more easily create augmented reality apps. The company took its first step into augmented reality in 2014, when it introduced Tango, its 3D mapping system. But it had a hard time getting Android phone makers to make the necessary hardware upgrades to foster widespread AR adoption. Google now hopes that, rather than expensive hardware upgrades, developers will be more enticed by its software solution for allowing apps and sites to track physical objects and overlay them with virtual images. Continue reading Google Debuts Software Tools for AR App, Web Developers

Early Netflix executive Mitch Lowe is now in charge of MoviePass, and he plans to drop its movie ticket subscription price to $9.95, which will let customers go to one showing per day at any theater in the U.S. that accepts debit cards. In return, MoviePass pays theaters the full price of each ticket, with the exception of 3D or IMAX screens. The company just sold a majority stake to Helios and Matheson Analytics, a publicly traded data firm. AMC has stated it wants to block MoviePass subscribers. Continue reading MoviePass Cuts Subscription to $10/Month, AMC Fights Back

Fashion-centric publication W Magazine, in partnership with visual effects house The Mill, features augmented reality in its September 2017 Collector’s Issue. With Katy Perry on the cover, the issue appears to be an ordinary magazine, but if a user views it through a smartphone or tablet lens, he will see various augmented reality images. The viewer must first install W Magazine’s new companion app, Beyond the Page, available for iOS and Android, that activates the AR imagery in the issue. Continue reading W Magazine Tests New Features Enabled by AR Technology

A new study predicts that smartphones of the future could have as many as 13 cameras capturing 360-degree, 3D video that can easily create augmented reality as well as the optical zoom and aperture effects of a digital SLR camera. Although that might sound far-fetched, there are already billions of cameras in the world today, a figure that is expected to explode in the next five years. That equals a lot of surveillance, but also new capabilities for smartphones, wearables, autonomous vehicles and a range of other smart devices. Continue reading VC Firm Predicts 45 Billion Cameras Worldwide in Five Years

Google and MIT scientists have collaborated to explore how computational photography, which uses machine learning and specialized algorithms, can be used to retouch photos in real time. The team trained neural networks via 5,000 images created by Adobe and MIT; five different photographers retouched each image, teaching the software the various ways a photo could be improved. Elsewhere, Nvidia and UC Santa Barbara created a computational zoom for photographers that lets them change a photo’s perspective in post production. Continue reading Researchers Focus on Computational Photography Solutions

The Smithsonian American Art Museum has partnered with Intel to create a room-scale VR demo of the art in one wing, for the enjoyment of far-flung art lovers. To produce the immersive experience, the two partners relied on studios including V.A.L.I.S., Framestore, xRez and 8i. The demonstration consists of three interactive experiences, and is a good case study on how museums can utilize virtual reality to extend their relationship with the public. Other museums, such as the British Museum, have also experimented with VR. Continue reading Smithsonian Art Museum, Intel Partner on Three VR Exhibits

For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset