Last week’s Digital Hollywood Spring event at the Ritz Carlton in Marina Del Rey featured a new track: a three-day Virtual & Augmented Reality Summit. Panels and sessions covered a wide range of topics — including cameras, software solutions, sound design, workflow, file management, and more — and demonstrated just how rapidly this new art form is evolving. GoPro’s acquisition of multi-GoPro spherical stitching software company Kolor was the big news. At the same time, VR producers say they are looking for better camera and stitching solutions. Continue reading Virtual & Augmented Reality Summit Comes to Digital Hollywood

With several consumer virtual reality headsets expected to hit the market this year, studios are scrambling to develop compelling VR content designed for the new devices. Virtual Reality Co. is a firm started by Hollywood players that has been working with notable filmmakers such as Steven Spielberg and Ridley Scott to bring their cinematic skills to the VR space. These directors are eager to explore the new format, but are weary of the pitfalls that plagued 3D technology. Continue reading Hollywood Veterans Team Up for New Virtual Reality Projects

High Dynamic Range and wider color gamut were the focus of “The Next Generation of Consumer Experiences is NOW” panel at the NAB Show. Panelists expressed their excitement about the potential of producing and delivering HDR content. Moderated by Carolyn Giardina of The Hollywood Reporter, the discussion included Bryan Barber of Warner Bros., JoDee Freck of Lionsgate, Jim Mainard of DreamWorks Animation, Michael DeValue of Disney, Hanno Basse of 20th Century Fox Film Corp., and Jim Helman of MovieLabs. Continue reading NAB 2015: Industry Leaders Discuss HDR and Wider Color Gamut

GoPro is the go-to camera for shooting low-cost VR experiences. Two vendors at the NAB Show are showing multi-camera GoPro mounts designed for a variety of VR shooting and display situations. There are different mounts for 2D and 3D capture, for 360 circle vision versus dome versus full spherical capture, and for high-resolution close-ups versus wide vista shots. 360Heros and Freedom360 both offer sealed rigs for underwater shooting down to 30 meters — as well as stitching and other post-production software and support with their mounts. Continue reading NAB 2015: 360Heros and Freedom360 Unveil New GoPro Mounts

At this week’s NAB Show in Las Vegas, Vision III Imaging has an impressive demo of a technology that adds parallax to professional camera images when displayed on normal consumer displays. Through the company’s patented process of rotating an iris inserted behind the lens at 4.3 cycles per second (e.g. parallax induction), they are able to enhance both 2D and 3D images. 2D images take on an almost 3D quality, while 3D images maintain a sense of multiple dimensions even when the viewer tilts his/her head to a full horizontal position. Continue reading NAB 2015: Vision III Imaging Demos Parallax Visualization Tech

Samsung launched its new line of super high resolution SUHD 4K TVs, but interested consumers will have to pay a premium for the superior picture quality and additional features. All of the SUHD TVs have four times the amount of pixels than the average 1080p television set. The highest-end model also has an LED backlight system, a curved screen, and a built-in camera for hand motion controls. The new SUHD TVs will start shipping this month, with the high-end models reaching $10,000. Continue reading Samsung SUHD TVs Feature Stunning Image Quality, High Prices

French company Sysveo is developing software that will enable drones to see and record virtual 3D images in the videos they shoot while in flight. The technology would work so that a drone could be programmed to display the specific blueprints of a building or home for example, against the background of a location such as a neighborhood or city. The project, which is currently in an early stage, is being developed on a patent from France’s CNES space agency and funding from the European Space Agency. Continue reading Augmented Reality: 3D Virtual Tech Being Developed for Drones

Digital Domain Holdings Ltd. and Immersive Media are launching a joint venture called IM360. According to the two companies, IM360 plans to produce immersive content and services, including virtual reality content, by combining Digital Domain’s CGI and motion capture expertise with Immersive’s 360-degree video hardware and software. The 360-degree video tech is already being used for live-streaming VR content, and the software can send video to devices including tablets, smartphones and VR headsets. Continue reading Digital Domain and Immersive Media Join Forces for VR Content

Improbable Worlds has created a distributed computing platform that allows developers to build large-scale, 3D, real-time models, and now the London-based startup has $20 million to bring this tech to gaming, urban planning, biology, and numerous other industries. The modeling system is unique because it draws upon the computing power of its users and redistributes the computing, while enabling collaboration. Prominent venture capital firm Andreessen Horowitz is the investor. Continue reading Improbable Worlds Raises $20 Million for Simulation Platform

The Audio Engineering Society has published its AES69-2015 standard to address the evolving field of 3D audio. The new standard offers a framework for binaural technologies (growing in popularity due largely to the increase of headphone use with smartphones and tablets) and 3D personal audio. Developed in AES Standards Working Group SC-02-08, it defines a file format to exchange acoustic data in multiple forms, including head-related transfer functions (HRTF) and directional room impulse responses (DRIR). Continue reading AES Announces Standard for 3D Binaural Audio Development

According to the Motion Picture Association of America, global box office numbers were up 1 percent in 2014 over 2013, but ticket sales in North America dropped about 5 percent. The MPAA notes that China saw significant growth, a 34 percent increase year-over-year. Global ticket sales climbed to $36.4 billion last year — with $10.4 billion recorded for the U.S. and Canada and $4.8 billion in China. While domestic per capita ticket sales increased among moviegoers 50 to 59 and slightly among those 40 to 49, sales among viewers younger than 40 dropped. Continue reading Sparked by Growth in China, Worldwide Ticket Sales Increase

Magic Leap CEO Rony Abovitz participated in a Reddit AMA (“Ask Me Anything”) session last week and his answers revealed some of the virtual reality company’s lofty ambitions. The startup raised some $542 million last year to engineer a pair of chunky sports sunglasses that can make virtual objects appear in a real life setting, a technique called “cinematic reality.” Abovitz believes that Magic Leap’s computing technology could eventually replace the other screens in our daily lives, including those on smartphones. Continue reading Magic Leap’s Cinematic Reality May Replace Your Smartphone

During last week’s HPA Tech Retreat, the Hollywood Post Alliance announced that the organization has become The Hollywood Professional Alliance. The new name reflects the organization’s continuing role in helping to “lead the conversation on the impact of the changing face of content creation and media.” According to HPA President Leon Silverman, the mission “will remain the same: to serve as a hub, thought leadership center and communications engine for our industry as changes in the creative process continue to motivate new ways of working.” Continue reading HPA Name Change to Reflect the Dynamic Evolution of Post

Mattel has announced a partnership with Google to revive the toymaker’s iconic View-Master device. In place of cardboard discs with stereoscopic images, the updated toy will incorporate the View-Master app on a user’s mobile phone and deliver a true virtual reality experience. The technology used for the View-Master is identical to that which powers Google Cardboard, and like Cardboard, the View-Master was designed to make VR affordable. The View-Master will retail for $30 and be available later this year. Continue reading Mattel Teams with Google to Resurrect the Iconic View-Master

A team of French and American designers at Catopsys has developed a projector for immersive gaming and video experiences that can be shared by a room full of people. The Immersis is designed to display a 180-degree view of a virtual reality experience. Instead of everyone shutting out the world (and each other) when they put on a VR headset like the Oculus Rift, people can share in a VR experience. The LED projector could encourage developers to make more party games and turn VR into more of a social experience. Continue reading Immersis Projector Aims to Make VR Experience Less Solitary