Panasonic Announces Full HD 3D Home Theater Projector

  • Panasonic has announced its first full HD home theater projector that also handles 3D content.
  • The PT-AE7000U features a dual core image processor and 3D IR transmitter to sync up 3D shutter glasses (sold separately).
  • Digital Trends reports: “The PT-AE7000U is also the world’s first 3D projector with 480Hz transparent LCD panels, and the unit sports a new optical engine that offers contrast ratios of up to 300,000:1, along with 2D-to-3D conversion modes that processes 2D content with 3D stylish, with five different 3D effects modes.”
  • “The PT-AE7000U’s key 3D projection technologies were developed in collaboration with Panasonic Hollywood Laboratory engineers who are heavily engaged in the authoring and mastering of 3D Blu-ray discs,” explained Panasonic’s Art Rankin in a statement. “Through this joint effort, the PT-AE7000U has been redesigned from the ground up to achieve higher basic 2D performance and is packed with unique 3D features to deliver studio-grade 3D content to the consumer.”
  • The projector is expected to hit shelves by September, although the average consumer may not be ready for the $3,499 price tag.

British Engineers Build and Fly First Printed Aircraft

  • Engineers in the UK have designed, built and flown a model aircraft, the entire structure of which has been printed (including its two-meter wings, control surfaces and access hatches).
  • The Southampton University Laser Sintered Aircraft unmanned air vehicle (UAV) was printed layer by layer on an EOS EOSINT P730 nylon laser sintering machine.
  • The electric vehicle, the first of its kind to be completely printed, is capable of a top speed of nearly 100 miles per hour.
  • “The flexibility of the laser sintering process allows the design team to re-visit historical techniques and ideas that would have been prohibitively expensive using conventional manufacturing,” says University of Southampton professor Jim Scanlon. “This type of structure was initially developed by Barnes Wallis and famously used on the Vickers Wellington bomber which first flew in 1936. This form of structure is very stiff and lightweight, but very complex. If it was manufactured conventionally it would require a large number of individually tailored parts that would have to be bonded or fastened at great expense.”
  • “This is a great example of what 3D printers are making possible,” comments ETCentric staffer George Gerba.

Study Analyzes Potential Effects of Viewing Stereo Displays

  • We’ve seen another wave of press reports the last few days suggesting 3D viewing causes discomfort and fatigue.
  • For those interested in a detailed study regarding the prolonged viewing of stereo imagery, ETCentric staffer David Wertheimer forwarded this fascinating report published in the Journal of Vision (“The zone of comfort: Predicting visual discomfort with stereo displays”).
  • The study offers findings on three recent experiments and the relevance of these findings for the viewing of mobile devices, desktop displays, television, and cinema.
  • David’s comments: “A link to Marty Banks’ story on 3D and vergence-accomodation conflict, which has people buzzing (with the wrong conclusions) on the Web. I wish more people read the studies through before causing hysteria!”

Hitachi Announces LCD Screen: 720p and Glasses-Free 3D

  • Smartphone screens may continue to get larger. Hitachi announced it has developed a high resolution 4.5-inch, 720p display that the company hopes will be used for portable TVs, phones or handheld game devices.
  • The 1280×710 resolution may enable 720p HD movies to be viewed in native resolution on phones — and the backlit LCD would be an IPS-based display, allowing for a wide viewing angle like that on the iPhone.
  • Additionally, this new 3D-capable display uses a lenticular lens (rather than a barrier approach) that would enable glasses-free 3D.
  • ETCentric contributor Phil Lelyveld points out: “3D is driving the display industry towards higher and higher resolution phone screens, since 3D effectively halves the resolution. Resolution has become a marketing point in this highly competitive market.”

SoftEther Develops 3D Motion-Capture Figure

  • Japan-based SoftEther has developed a 3D motion-capture figure dubbed Quma, designed to create 3D computer graphics and animations.
  • Quma is essentially a doll with sensors on each of its joints that allows a 3D artist to articulate the motion of characters and capture the positioning in a more intuitive manner (hold up an arm, for example, and the 3D figure on your computer screen will mimic the action in real-time).
  • The figure simply plugs into a USB port (no drivers or external power required).
  • 3D CG applications for Quma may include video games, robot applications, training and education simulations.
  • A release date and pricing has not yet been announced. The TechCrunch post features a video demo of the figure in action.

CEA Predicts Connected Portable Devices will Steer CE Market

  • The Consumer Electronics Association (CEA) predicts that the consumer electronics industry will grow 5.6 percent this year and will surpass $190 billion. This prediction is higher than the estimate that CEA offered in January.
  • Significantly, tablet computers are projected to grow 157 percent in 2011, with more than 26.5 million units being shipped ($14 billion in shipment revenue).
  • “Newer, innovative product categories, like tablets, not only meet consumer demand but also help bolster our industry and strengthen the overall American economy,” says CEA chief exec Gary Shapiro.
  • “One year ago, tablets were a new and unproven market, and now they, along with other mobile connected devices including smartphones and eReaders, are leading the entire industry to positive growth,” adds Steve Koenig, CEA’s director of industry analysis. “The revenue boost from these innovative products is undeniable as a number of other CE segments are reaching maturity and sales are naturally declining.”
  • The trade association also expects the market to reach a record $197 billion in 2012, led by sales of smartphones, tablets and 3D TVs.

Sony Computer Entertainment Discusses Long Term 3D Strategy

  • Sony’s Mick Hocking talks about what they’ve learned about 3D in the last year at Sony Computer Entertainment. Hocking has been responsible for spearheading the 3D games enterprise.
  • The main lesson involves the need to educate developers in how to produce quality 3D. “We’ve actually now got a guide with 10 points for producing technically correct 3D, it’s our 3D 10 Commandments if you like, and we also have lots of resources now to help developers creatively with 3D as well.”
  • Last year 3D had a “wow factor.” This year there are many 3D capable devices becoming available.
  • Sony has 50 million 3D-enabled PlayStation 3 units and over 50 3D games in the market. In addition, there are 3D Blu-ray, 3D MP4s and 3D Camcorders and 3D HDTVs. Sony may look to build 3D on a handheld. Virtual reality may come back with Sony’s head-mounted, twin-OLED 3D display.
  • Despite what critics are describing as waning interest from consumers, Hocking emphasized that 3D remains a long term strategy for Sony.

Katzenberg Explains that 3D Focus Should Be on Quality

  • Dreamworks CEO Jeffrey Katzenberg discussed the current status of 3D entertainment at Fortune’s Brainstorm Tech Conference in Aspen, Colorado on Tuesday.
  • Katzenberg placed blame on the entertainment industry and lack of content quality for slow consumer adoption of 3D.
  • He explained that Hollywood executives have been short-sighted in their attempts to capitalize too aggressively on the technology without emphasizing quality. Katzenberg described the execs as driven by “that singular and unique characteristic that only exists in Hollywood, greed.”
  • “With time we’ll get back to success here but it’ll only come by embracing [3D] as a storytelling tool and using it to enhance the film experience,” he added.
  • Katzenberg’s full transcript is available from the Fortune post.

LG Debuts Glasses-Free 3D Computer Display

  • LG Electronics, a long-time supporter of the 3D TV market, enters a new product category with the introduction of its 20-inch 3D computer monitor that doesn’t require the use of 3D glasses.
  • A sensor on the D2000 detects the position of the user to shift the 3D imagery while the user is looking at games, movies or photos.
  • The company also points out that its eye-tracking technology works in tandem with LG’s 2D-to-3D conversion technologies to enhance 2D movies, games and other content.
  • “LG’s position has always been that 3D will and must eventually function without glasses. The D2000 is a look at what the future has in store.”
  • Expect the display to become available later this year.

3D Experience Delivers On Demand Programming to Bravia HDTVs

  • This week Sony launched “3D Experience” for its Bravia line of 3D-capable LCD TVs. The free service offers 3D trailers, promotional video clips and trial content.
  • The company hopes that 3D Experience will serve as a step forward in providing consumers with interesting 3D content, the lack of which has been a common complaint.
  • Initial content includes “The Green Hornet” trailer, highlights from the FIFA Women’s World Cup and clips from 3net, Sony, Discovery and IMAX.
  • Sony pledges to “further expand the content line-up and promote ‘3D Experience’ among content holders as a forum through which to showcase their 3D offerings.”
  • 3D Experience is currently available in the United States, Canada, Germany, the UK and France.

Onkyo Launches THX-Certified 3D Blu-ray Player

  • Onkyo has announced a $599 Blu-ray player with THX certification and 3D capability (available in August).
  • The DLNA 1.5 certified player also handles WMA, MP3 and DivX HD files.
  • The BD-SP809 offers streaming service access through Netflix, VUDU, Blockbuster On Demand and Film Fresh.
  • Network connection is via the Ethernet port since there is no indication of Wi-Fi connectivity.
  • The player offers 1080p upscaling and features two outputs for simultaneously connecting a 3D TV and a 1080p projector.
  • Onkyo may face stiff competition from other 3D Blu-ray players that have Wi-Fi connectivity and expanded access to streaming services such as Hulu Plus, Amazon Instant, Crackle and Pandora.

British Investigators to Use 3D Laser Technology at Crash Sites

  • BBC News reports that police in the UK are planning to use new laser scanners at the location of serious motor vehicle accidents to create 3D images of the sites and, in turn, clear the roads more quickly for other motorists.
  • It is expected that the technology will save the time required to “painstakingly log everything at the scene” and will save the economy hundreds of thousands of pounds each year.
  • The 3D laser technology uses a special tripod-mounted scanner that records a 360-degree image of the crash site down to a resolution of less than one millimeter. Each sweep takes about four minutes.
  • ETCentric contributor Phil Lelyveld comments: “This technology could be useful for location scouting for 3D shoots, as well as recording positions for later reshoots.”

Crescent Demonstrates 360-Degree Real-Time VR System

  • Crescent Inc. recently demonstrated its new head-mounted VR system at Japan’s 3D & Virtual Reality Expo.
  • The Immersive Digital Entertainment VR system provides a full 360-degree virtual environment accessible through the head-mounted display in what Engadget describes as “like a Virtual Boy that your wear.”
  • The system uses Virtools real-time rendering technology, image analysis technology, and a Vicon motion capture system in order to capture users’ movements and the items they interact with in the VR space.
  • An array of HD motion capture cameras make the “virtual reality that much less virtual (and in turn, that much more reality).”
  • The post includes a video report featuring an interview with Takahiro Akiyama who worked on content development. He is CEO of 4D Brain and former visual effects art director for the film “Final Fantasy.”
  • For the future, Akiyama envisions a new form of entertainment that integrates biofeedback within such a VR system.

Next for 3D Printing Technology: Custom Chocolate

  • UK researchers led by the University of Exeter have created a prototype 3D printing technology that creates custom objects in chocolate.
  • Similar to how plastic and metal models are created with 3D printing, the research team hopes that consumers will soon be able to create custom designs on their computers and then “print” the designs in “three dimensional chocolatey form.”
  • The biggest challenge has been finding a way to successfully manage accurate heating and cooling cycles required to work with the delicate substance.
  • “By combining developments in engineering with the commercial potential of the digital economy we can see a glimpse into the future of new markets – creating new jobs and, in this case, sweet business opportunities,” explains ESPRC’s chief exec Professor Dave Delpy (ESPRC is managing the project).

Are 3D Glasses Hindering the Adoption of 3D TV?

  • “Almost everyone interested in seeing 3D on a home TV would be much happier if they didn’t have to wear those awkward glasses to do it,” writes TVTechnology.
  • While autostereoscopic 3D is available for small screens such as the Nintendo 3DS, it is not yet practical for large flat screen displays.
  • Both lenticular and parallax technologies exhibit sweet spots where the illusion is best.
  • Phil Lelyveld, ETC’s Consumer 3D Experience Lab program manager, says we’re many years away from a marketable product.
  • “3D is the one of the first art forms that impacts your visual system and can have a health response on it,” says Lelyveld. “Some autostereoscopic display technologies can be very age-dependent, and market research has found that people in their early 20’s and younger can more readily accept the AS3D effect, but people in their 20’s and older find it very annoying.”