Game giant Unity is using its game engine technology to help businesses make “digital twins” of real-world objects, environments and even people. These virtual entities take the brunt of testing products, machines and environments. Currently there are dozens of companies reportedly using Unity’s game engine to model digital doubles that can sub-in for robots, manufacturing lines and buildings, among other things, virtually operating and monitoring them even as they are optimized and trained. These twins rust when exposed to water and respond to things like temperature. They learn to avoid a ditch or call attention to a broken part. Continue reading Unity Game Engine Makes ‘Digital Twins’ for Industrial Tests

MIT Media Lab spin-off Brelyon, founded in 2018, is demonstrating its Ultra Reality screen technology this week at CES 2022. The display tech uses computational optics to essentially offer a curved 120-inch 3D “theater-like experience” via a 32-inch desktop monitor, which the company suggests is ideal for entertainment, gaming and enterprise applications “beyond screens, into the metaverse.” The concept relies on realistic depth effects and image composition techniques to provide users with a plug-and-play, high-fidelity, virtual experience that does not rely on VR headsets. Continue reading CES: Immersive Virtual Monitor Does Not Require a Headset

Sometimes you see a product idea that is so obvious you wonder why no one created it sooner. French company Fittingbox has developed an augmented reality app and a 3D model database that lets you try on new frames for eyewear without taking off your old glasses, so you can actually see what you look like as you try them on. Diminished reality is a subset of augmented reality focused on removing, rather than adding, elements of what you see and hear. The Fittingbox app uses the selfie camera on a smartphone to scan the face of the customer. It then recognizes and removes the wearer’s glasses from the 3D modeled image. Continue reading CES: Fittingbox Demonstrates Unexpectedly Useful AR App

Social media platforms, which have had challenges maintaining a safe, socially conscious online environment — as the year’s spate of whistleblower disclosures and global regulatory hearings proves — may face an even tougher time maintaining civility in the metaverse. The shift from monitoring text, images and video to supervising a live 3D world will be orders of magnitude more complicated, observers say. According to a 2020 safety video for “Horizon Worlds,” a game Facebook developed for its virtual reality platform Oculus Quest, the company plans to record what happens in the metaverse, storing data that transpires in users’ VR headsets. Continue reading Meta Building a Safe Metaverse While Expanding VR Holdings

Unity has agreed to acquire the technology division of filmmaker Peter Jackson’s Weta Digital for a price reported at $1.625 billion. The San Francisco-based creator of the popular 3D game platform says the Academy Award-winning VFX firm will “continue as a standalone entity” renamed WetaFX, which Unity predicts will become its largest customer in the media and entertainment space, delivering tools Unity says will “unlock the full potential of the metaverse.” Weta and Unity have already been deeply involved over the years, collaborating on a host of tools used for films, games and immersive experiences. Continue reading Unity to Acquire Tech Division of Peter Jackson’s Weta Digital

Nvidia is mapping out a customer service future populated with real-time avatars who use natural-language AI with real-world customers. The company, which has seemingly transformed from graphics powerhouse to AI authority (in just under 28 years since being founded by Jensen Huang, company CEO) used this week’s GTC conference to emphasize full-stack computing. The speed and flexibility of the company’s three GPU chips offer general purpose enterprise potential, thanks to Nvidia’s parallel-processing platform, CUDA. Huang backed this assertion with a slide indicating Nvidia has deployed more than 150 SDKs to industries generating $1 trillion. Continue reading Nvidia Goes Full-Stack, Touts Artificial Intelligence and Cloud

San Francisco-based Unity Technologies, maker of the cross-platform Unity game engine has launched in beta Unity Gaming Services, a turnkey solution to make it easier to develop and maintain cross-platform multiplayer titles. New are tools for monetization, customer acquisition and player engagement. Statistics from a Unity study indicate 71 percent of multiplayer gamers do so from a mobile device, and 61 percent engage from consoles, while 40 percent say they play on both. The survey indicates 56 percent of Americans play multiplayer games, one in five having begun within the past year. Continue reading Unity Platform Offers Turnkey Solution for Multiplayer Games

On the heels of several successful tests that included Tokyo 2020 Olympics telecasts in Brazil and Japan, Intel is moving full steam ahead to bring live, end-to-end 8K HDR streaming to audiences across the globe. The company sees the future of 8K HDR as revolutionizing the worlds of sports, entertainment and gaming by delivering spectacular, immersive events at stadium scale, augmented by 3D, VR, AR and UHD audio. The key to this brave new broadcast world is Intel’s Xeon Scalable processors for local encoding and delivery over-the-top. And of course, the slickest compression algorithms. Continue reading Intel’s 8K HDR Live Streams ‘Way Beyond Proof of Concept’

Light Field Lab is developing a “naked-eye” holographic technology called SolidLight, which essentially creates high-resolution 3D objects in the real world using light (think the “Star Trek” holodeck or Princess Leia uttering “Help me, Obi-Wan Kenobi” — but better than the actual hologram tech we’ve seen in recent years). “We’re creating a world where content escapes the screen and merges with reality,” claims the Light Field website. SolidLight builds freestanding 3D objects using what the company describes as a “broad-spectrum, complex-amplitude, dense converging wavefront.” Continue reading Light Field Lab Touts ‘Highest Resolution Holographic Display’

The entertainment industry has traditionally piggybacked on primary development in other sectors to fuel our own innovative adoption of practical and compelling technologies. History shows that we consistently benefit from numerous advances across industries for reuse or adaption in our key areas ranging from internal communication all the way to distribution of content. As we start compiling our wish lists for emerging standout technologies to be featured at CES 2022 (returning to Las Vegas January 5-8), we anticipate that an expanded computational sophistication of consumer devices will be in the cards. Continue reading Thinking About CES: Increasing Computational Sophistication

Lifestyle apparel firm Vans has teamed with Roblox to bring skateboard destination “Vans World” to the online gamer’s vast audience. The creator of iconic footwear for boarders of all stripes is the latest brand to plant its flag in the metaverse, where kids are spending increasingly large chunks of time. Sony Music Entertainment, Gucci, BMG, Warner Bros. Pictures, Hasbro and Nike are among the firms that have partnered with Roblox, a global social platform with its own currency that in Q2 reported more than 42 million daily users who create and share immersive 3D experiences. Continue reading ‘Vans World’ Opens Shop in the Metaverse via Gamer Roblox

In a conversation on cloud-enabled virtual production during the HPA Tech Retreat, Jack Wenzinger of Amazon Web Services’ Global M&E Partners vertical asked how those interested in virtual production can retool existing skills. ETC@USC senior consultant Erik Weaver stated that participating in Epic Games’ Unreal Fellowship program was “an eye-opening experience.” “Understanding what a blueprint is and how to put things in a timeline gave me a fundamental understanding,” he said. “I highly recommend watching all the videos you can on Unreal and start walking through the tutorials.” Continue reading HPA Tech Retreat: Cloud-Enabled Virtual Production – Part 2

During Sundance Film Festival 2021 (January 28 – February 3), Disney Media & Entertainment Distribution and Disney Television Animation is showcasing an interactive short — “Baymax Dreams of Fred’s Glitch” — that plays via Nvidia’s GeForce NOW streaming service. The game-like short features the cast from “Big Hero 6” and challenges the viewer to fix Fred’s destructive “glitch” and Baymax’s programming. “Baymax Dreams” is part of the New Frontier Alliance Showcase at Sundance. GeForce NOW, officially unveiled in 2015, recently launched for the Chrome web browser and M1 Macs in beta. Continue reading Disney Premieres Interactive Short at Sundance Film Festival

The COVID-19 pandemic is driving increased demand for augmented reality at some companies, including Mercedes-Benz and L’Oréal (whose brands include Lancôme, Kiehl’s and Maybelline New York), in the last year. L’Oréal chief digital officer Lubomira Rochet stated that, “we saw the appetite, it grew and it’s our responsibility now to continue to innovate.” That company has debuted a number of AR projects for employees and customers in the last few months. One uses ModiFace AR to connect consumers with beauty advisers. Continue reading Pandemic Is Accelerating the Adoption of Augmented Reality

Sony first teased its Spatial Reality Display at last October’s CES Unveiled Conference. Experts have alternately described the experience as taking 3D to the next level, virtual reality without the headset and, simply, mind-blowing. In essence it relies on Sony’s Eye-Sensing Light Field Display (ELFD) technology to create an experience somewhere between virtual reality and next-gen 3D. The Spatial Reality Display was named a CES 2021 Innovation Awards Honoree. A shipping product, the display’s suggested retail price is $4,999.99. Continue reading CES: Sony Promotes Glasses-Free 3D Spatial Reality Display