During yesterday’s “Scary Fast” new product event, Apple unveiled its next generation of bespoke processors — the M3, M3 Pro and M3 Pro Max — and some new computers to go with them. Built to the 3-nanometer spec that supports artificial intelligence and advanced graphics, the M3 line has 2.5x the speed of 2020’s M1 series, per Apple, which says the core processing performance is as much as 50 percent faster. New MacBook Pro laptops in 14-inch and 16-inch versions will feature M3 Pro and M3 Pro Max chips. An M3 powered 24-inch iMac series is also debuting. Continue reading Apple’s New M3 Chips Make the MacBook, iMac ‘Scary Fast’

Apple’s 2021 “Spring Loaded” product launch this week included a new iMac, an updated iPad Pro with 5G and the company’s M1 chip, an AirTag lost-device tracking device, a refreshed Apple TV 4K with a new remote, and a purple iPhone. Apple shares fell 2 percent after the event. Previous iPad Pros used A-series chips, that power the company’s iPhones; the M1 chip in the high-end iPad Pros are used in its Mac computers. The 12.9-inch iPad Pro also offers an improved USB-C connector for high-res monitors and faster camera downloads. Continue reading Apple’s First 2021 Product Launch Highlights Use of M1 Chip