Sony announced on Wednesday a new 4K video download service called Video Unlimited 4K, along with the unveiling of two new 4K television models. The announcements are part of a larger 4K Ultra HD initiative from Sony. While the service will initially be available only in the U.S., and challenges may result from the limited number of film and TV titles and the large file size of 4K videos, Sony has plans to expand its offerings and sees a strong future in 4K. Continue reading Sony Betting on 4K with Video Download Service and New TVs

During our CES coverage in January, we reported that Sony was planning to launch a 4K Ultra HD Media Player, preloaded with 4K movies from Sony Pictures Entertainment. On Monday, the company began taking pre-orders for the $699 device, which will be available this month (new 4K content will be added to the service by the fall). Those who purchase Sony’s 4K TVs will receive a $200 introductory discount on the media player. Continue reading Sony Takes Preorders on New 4K Media Player, Ships in July

Earlier this month, we reported that ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. While ESPN’s top tech exec Chuck Pagano is not yet convinced that 4K TV will take off either, the sports broadcaster is setting up a technical framework for Ultra HD to prepare for its eventuality. Continue reading ESPN Chief Technology Exec Cautious About Future of 4K TV

Columbia Pictures’ “After Earth” was screened via a Sony 4K digital cinema projector this weekend during the Cine Gear Expo in Los Angeles. After attendees filled the 500-plus-seat Paramount Theatre on Friday, a second screening was added on Saturday. “After Earth” was among the first feature films produced using Sony’s 4K F65 camera. Sony, Canon and Red are among the major camera makers now able to support 4K. Continue reading Cine Gear Expo: Industry Vets Discuss 4K for Cinema and TV

Eye IO, LLC (eyeIO) announced on Friday that its Ultra HD compression encoding technology has been licensed by Sony Pictures to help the studio offer content on Sony 4K Ultra HD TVs in the home. Owners of Sony 4K TVs will be able to access a number of movies via Sony’s 4K media player, which will launch this summer. The eyeIO technology processes, compresses and encodes 4K source files into a format that requires less bandwidth. Continue reading Sony Pictures Turns to eyeIO Video Compression for 4K Player

The adoption of 4K TV technology could be in the hands of console gamers, if the history of HDTV is any indication. In 2005, when few households owned HDTVs, due largely to a lack of available HD content, the Xbox 360 and PlayStation 3 helped transform the industry. “They gave people a reason to buy an HDTV and that gave content producers reason to invest in the formats it supported,” suggests Wired UK. Continue reading Could Success of 4K TV Be in the Hands of Console Gamers?

Is 4K the future of television or is it just another CES pipe dream? A three-part debate is taking place on ZDNet between proponent Steven Vaughan-Nichols, who suggests the future of broadcasting involves 4K, and opponent Jason Perlow, who believes the technology will be gone before it really gets started. As of Wednesday morning, 39 percent of voting readers support Vaughan-Nichols, while 61 percent back Perlow. Continue reading Future of Television: Debate Looks at Both Sides of 4K Tech

According to reports coming from Japan’s Asahi newspaper, “the Japanese government is set to launch the world’s first 4K TV broadcast in July 2014, roughly two years ahead of schedule, to help stir demand for ultra high-definition televisions,” reports Reuters. The service will begin from communications satellites and then from satellite broadcasts and ground digital broadcasts to follow. Continue reading Japan To Launch 4K TV Service Two Years Ahead of Schedule