Led by Pixar Animation Studios, a consortium of tech companies has formed the Alliance for OpenUSD to promote an open 3D computer graphics standard for the metaverse and other 3D projects. Adobe, Apple, Autodesk and Nvidia are also founding members along with the Linux Foundation’s Joint Development Foundation. The group will promote the development and standardization of Pixar’s Universal Scene Description tech, a 3D platform that is interoperable across a variety of tools, data and workflows. The goal is to make it easier to describe, compose and simulate large-scale 3D imaging projects and services across industries and platforms worldwide. Continue reading Tech Firms Join Pixar in Group Promoting OpenUSD Standard

Warner Bros. vice president of technology Michael Zink described the results of a test, conducted with several partners, to resolve questions about the impact of higher resolution displays with larger screen sizes on the user experience. The test did so by assessing the perceptibility of 4K vs. 8K on a consumer 8K TV displays at a typical viewing distance for various types of content. Partners included the ASC, with content from Pixar and Amazon Prime, and LG for its 88-inch 8K OLED TV display. Continue reading HPA Tech Retreat: Perceptual Difference Between 4K and 8K