Spotify is rolling out its new Confidence software development product in private beta. Based on its learnings from more than 10 years of experience experimenting at scale, the company says Confidence aims to make it simple for teams to set up, run and analyze their own user tests so they can quickly perfect and productize ideas. “Whether it’s automatically coordinating simultaneous A/B tests or orchestrating the rollout of an AI recommendation system across mobile, desktop, and web, the platform we built scales experimentation best practices and capabilities,” Spotify explains, adding that it plans to make the technology available soon to all companies. Continue reading Spotify’s Confidence Development Platform Is in Private Beta

Twitter has announced a plan to run experiments on some of its users. While there have been rumors of Twitter becoming more involved in messaging, it is probably more accurate to say that Twitter is interested in conversations. With Twitter’s experimental apps, conversation is moved to the forefront. Namely, the way you send and receive direct messages, monitor your friends’ behavior, and participate in public conversations are all a lot more obvious. Continue reading Twitter’s Experimental Apps Focus on Fostering Conversation