Venu Sports (pronounced “venue”) has been selected as the name of the new streaming joint venture launching this fall from Disney/ESPN, Fox Corporation and Warner Bros. Discovery. Although pricing has yet to be announced (some estimate it will run $40-$50 per month), the partners are underway in branding their bundled package, unveiled in February as an effort to reach sports fans who don’t already subscribe to pay TV. In March the group announced the new venture’s CEO would be Pete Distad, who spent six years at Hulu followed by a decade at Apple in positions including running global distribution and business ops for Apple TV+. Continue reading Venu Sports Is Name of New Streamer from ESPN, FOX, WBD

FOX, Warner Bros. Discovery and The Walt Disney Company through its subsidiary ESPN are finalizing plans to form a new, multi-league sports streaming service expected to launch this fall. The direct-to-consumer offering would be made available via a new app and subscriptions could also be bundled with existing services like Disney+, Hulu and Max. The media companies launching the joint venture — who will each have one-third ownership of the new platform — have yet to announce a name or pricing model, but said content will be “from all the major professional sports leagues and college sports.” Continue reading Disney, FOX, WBD Finalizing a New Sports Streaming Venture

Roku introduced new ad products this week at the IAB NewFronts, touting opportunities to advertise on Roku’s home screen and within original content. That also includes its screensaver — dubbed Roku City — which McDonald’s is taking over for a summer promo. Roku also said it will be using contextual AI to automatically insert ads at appropriate moments in Roku Channel programming. In a twist on programmatic, Roku will train artificial intelligence on its advertisers’ marketing campaigns and messaging goals then have it scour the library for “iconic plot moments” that offer a good fit, inserting ads in real time. Continue reading Roku Rolls Out New Ad Products and Contextual AI Insertions

Google TV is launching a new TV experience with more than 800 free live TV channels across multiple providers as part of the smart TV operating system for Chromecast devices and various TVs. Included are news channels from NBC, CBS, ABC and FOX, along with stations featuring popular shows like “The Walking Dead,” “Westworld” and “Law & Order: SVU.” New streaming channels Tubi, Plex and Haystack News will be integrated and showcased in a redesigned Live tab programming guide. The new content will be positioned alongside Google TV’s existing channel lineup from free streamer Pluto TV. Continue reading Google TV Expands Free Live Channels and Revamps Guide

Disney Advertising has struck a deal with measurement firm EDO to examine audience engagement across multiple platforms, starting with Hulu. EDO will also provide outcome data, quantifying the effectiveness of streaming campaigns. The agreement allows Disney to provide brands with information detailing the impact of streaming ad exposure “on cross-screen digital behavior like search and site visits,” said Disney Advertising SVP of data enablement and category strategy Danielle Brown from the company’s annual Tech & Data Showcase last week. The company has also expanded its relationship with Samba TV, another vendor in the new currency space. Continue reading Disney Expands Its Ad Measurement with EDO and Samba TV

As various states undergo primary elections and the nation gears up for midterm elections in the fall, the social network misinformation machines are becoming more active, too. Connecticut is actively addressing the problem with a marketing budget of nearly $2 million to counter unfounded rumors. The state is also creating a new position to monitor the disinformation mill. Salaried at $150,000 per year, the job involves combing fringe sites like Gettr, Rumble and 4chan as well as mainstream social media sites to weed-out falsehoods before they go viral, alerting platforms to remove or flag such posts. Continue reading States Fight Misinformation on Social Media Before Midterms

While this year’s TV Upfronts were packed with celebrity appearances and musical performances, the focus had clearly shifted from scheduling to content that could be watched anytime and anywhere and the technologies that facilitate ad insertions and brand messaging opportunities. In addition to changing viewer habits, streaming and binge watching have resulted in new priorities for program services, now focused on libraries that amount to inventory by the ton, according to reports from the television industry’s annual New York pitch event for advertisers. Continue reading Ad Tech, Brand Messaging Take Center Stage at TV Upfronts

Marvel series are moving from Netflix to Disney+. Beginning March 16, “Daredevil,” “The Defenders,” “Iron Fist,” “Jessica Jones,” “Luke Cage” and “The Punisher” will begin streaming from Disney+ in the U.S., Australia, Canada, Ireland, New Zealand and the United Kingdom. The Netflix licensing rights expired on February 28, reverting back to Marvel parent Disney. “Marvel’s Agents of S.H.I.E.L.D.” will also join the Disney+ streaming fold on March 16 after seven seasons on ABC. The seven series will be made available to the rest of the Disney+ global markets later this year. Continue reading Marvel Live-Action Series to Exit Netflix and Move to Disney+

The Walt Disney Company reported record revenue in its theme parks sector and strong gains in streaming, a rather unlikely situation of benefitting from both sides of the COVID-19 pandemic, as Disney+ added 11.8 million new subscribers while people flocked to its location-based U.S. venues. “We’ve had a very strong start to the fiscal year,” said CEO Bob Chapek, announcing “record revenue and operating income at our domestic parks and resorts, the launch of a new franchise with ‘Encanto,’ and a significant increase in total subscriptions across our streaming portfolio” for the company’s first fiscal quarter, ended January 1, 2022. Continue reading Disney’s Quarter Reflects Theme Park and Streaming Success

ABC Owned Television Stations, a division of Disney, announced it is launching free 24/7 live and local streaming news services in the eight markets where its stations are located. As brand extensions of New York’s WABC, LA’s KABC, San Francisco’s KGO, Fresno’s KFSN, Philadelphia’s WPVI, Chicago’s WLS, Houston’s KTRK and Raleigh-Durham’s WTVD, the streaming news channels will serve local news and weather, breaking news and lifestyle stories from ABC’s multiplatform Localish as well as exclusive content. The streaming channels will be available via websites, mobile apps, Roku TV, Apple TV, Amazon Fire TV, Android TV and more. Continue reading ABC Announces Launch of 8 Local Streaming News Channels

YouTube TV is expanding its Spanish-language programming, adding Univision, UniMás and Galavisión to its base membership. The YouTube TV lineup will now include sports programming like the Campeones Cup championship between the top U.S. and Mexico soccer leagues and the Latin Grammy Awards along with a panoply of telenovelas. Subscribers in top Hispanic markets will also have access to Spanish-language local news and weather. An upgrade package that offers more Spanish-language content is coming soon. In May, Google-owned YouTube TV was reported to have more than 3 million U.S. subscribers. Continue reading YouTube TV Carries Networks for Spanish-Language Market

Locast, a non-profit organization founded by lawyer and former FCC legal advisor David Goodfriend, streamed local TV to those who couldn’t access local signals, declaring that U.S. copyright law allows third parties to boost local signals. Major broadcasters ABC, CBS, NBC and FOX disputed that claim, believing that Locast simply wanted to avoid carriage fees, and have now won a court battle finding that Locast violated their copyrights. The court also stated that Locast cannot use its non-profit status as a defense against further action. Continue reading Major TV Broadcasters Prevail in Court Case Against Locast

At the end of Q3, Disney+ had 116 million subscribers, exceeding the 112-115 million analysts had predicted. The most popular content included the Pixar animated feature “Luca,” superhero series “Loki” and live-action film “Cruella.” Meanwhile, Disney Parks, Experiences and Products earned a profit of $356 million. Disneyland in California reopened with limited capacity on April 30 after being closed for 14 months. Disney chief executive Bob Chapek said that park bookings are “really strong” despite the surge of COVID-19 cases with the Delta variant.  Continue reading Disney: Streaming Subscription Growth, Theme Parks Reopen

Gray Television inked a deal with Meredith Corporation to acquire 17 TV stations for $2.7 billion, bringing its number of outlets to 101 stations serving 113 markets and reaching 36 percent of U.S. TV households. It is acquiring Meredith TV stations in Atlanta; Phoenix; Nashville; Portland, Oregon and other mid-sized markets. Meredith is refocusing its efforts on magazine publishing and digital assets. Gray will become the No. 2 U.S. broadcaster after Nexstar, with its 116 stations reaching 62 percent of U.S. TV households.

Continue reading Gray to Buy 17 Meredith TV Stations, Will Reach 113 Markets

In a 9-0 ruling authored by Justice Brett Kavanaugh, the U.S. Supreme Court loosened local media ownership restrictions, which could enable more industry consolidation. It’s viewed as a victory for broadcasters that wanted to overturn the 2017 decision of the Third Circuit Court of Appeals that found the FCC did not sufficiently consider the effect of changes on minority and female owners. The FCC appeal was supported by News Corp, Fox Corporation, Sinclair Broadcast Group and the National Association of Broadcasters. Continue reading Supreme Court Allows FCC to Relax Media Ownership Rules