Amazon has joined the ranks of firms offering generative video tools, although its release is aimed only at advertisers, at least for now. Simply called Video Generator, it can turn a product image into a video that showcases the product and even demonstrates its features, “leveraging Amazon’s unique insights to vividly bring a product story to life.” At the company’s Accelerate 2024 conference Amazon also debuted Live Image, which lets brands create animated GIFs from stills, a customizable chatbot assistant for third-party sellers, and a new AI-powered recommendation engine based on customer interests. Continue reading Amazon’s Video Generator Turns Stills into Advertising Clips

Business-focused social network LinkedIn says video uploads have increased 45 percent on the platform, year-over-year, so it’s testing the Wire Program for in-stream video ads to run alongside publisher content from Bloomberg, Forbes, NBCUniversal, Reuters and The Wall Street Journal, among others. The B2B social network is also expanding capabilities in Accelerate, its AI campaign creation and optimization offering. The new features are part of LinkedIn’s effort to boost marketer participation in brand-building and engagement among what the company says is a community of one billion global professionals. Continue reading LinkedIn Boosts AI, Joins Publishers on In-Stream Video Ads

Los Angeles Mayor Eric Garcetti recently announced the city’s Entrepreneur In Residence Program, an initiative sponsored by Ernst & Young. Garcetti has appointed two notable entrepreneurs — Krisztina “Z” Holly and Amir Tehrani — to help create jobs and develop ideas for boosting L.A.’s economy. In addition to developing new business policies, Holly and Tehrani will coordinate with non-profits, educational institutions and businesses to foster entrepreneurship. Continue reading Los Angeles Mayor Launches Entrepreneur in Residence Program

Foxconn executives have been in talks about robotics with former Android executive Andy Rubin, specifically to discuss new robotic technologies and speed up deployment of robots in its factories. Rubin asked Foxconn Chairman Terry Gou to help integrate a tech company that’s being acquired by Google, which last year acquired eight other robotics companies. In the meeting, Gou was said to have expressed excitement over automation technologies demonstrated by Rubin. Continue reading Foxconn and Former Android Exec Rubin Are Talking Robotics