Facebook is steadily becoming a formidable player in the digital advertising industry. The social network will start integrating auto-playing video ads on users’ Facebook news feeds. Facebook’s unique ability to target audiences precisely could give it an edge in the market, even though video ads on Facebook cost about $1 million a day. Ace Metric and Facebook have been working together since last year to create a fAce rating to help select the “meaningful” commercials. Continue reading Expensive Video Ads on Facebook Are Reserved For The Best

Yesterday we reported that Gartner projects the Android operating system will reach 1.1 billion users in 2014. Meanwhile, Actix reports that in terms of data usage, the three most used phones in Europe and North America in 2013 were the iPhone 4S, the iPhone 5 and the iPhone 4. In additional milestone news, Apple reports that its App Store customers spent more than $10 billion in 2013. During December alone, the App Store earned more than $1 billion in sales and experienced nearly 3 billion total app downloads. Continue reading Apple Announces its App Store Sales Top $10 Billion in 2013