Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Insiders say Apple is in talks for a proposed $3.2 billion acquisition of Beats Electronics, which would provide Apple with Beats’ headphone business and recently-launched subscription music service. Although Apple disrupted the music business when it launched iTunes in 2003, it has recently faced declining download sales as consumers increasingly turn to subscription services. If the Beats deal goes through, it would be Apple CEO Tim Cook’s boldest and most expensive acquisition to date. Continue reading Apple Reportedly Getting Ready to Spend $3.2 Billion on Beats

Walmart has surpassed online retail giant Amazon in sales growth for the first time in a decade. Global online sales for Walmart rose by 30 percent in 2013 to $10 billion, while Amazon experienced 20 percent sales growth. However, Amazon’s $67.8 billion in online sales are more than six times Walmart’s sales, and Amazon sold more last year than its next 10 largest competitors. To better compete with Amazon, Walmart is investing significantly in e-commerce. Continue reading Walmart Beefing Up its E-Commerce Efforts to Catch Amazon

Large media companies, such as Disney, AOL, DreamWorks, Warner Bros. and Yahoo, are teaming up with startups that produce YouTube videos popular in the teen and tween age groups. Disney acquired Maker Studios for $500 million in March. AOL and Yahoo have discussed an acquisition deal with Fullscreen. DreamWorks is creating a multichannel network. These deals usually involve advertising agreements in which media companies help YouTube stars sell ads in return for a cut of the profits. Continue reading Media Companies Partner With YouTube Startups, Target Teens

Sprint is reportedly meeting with five different banks, including JP Morgan, Goldman Sachs and Deutsche Bank, to expedite its bid for rival T-Mobile. Insiders say that Sprint, which is owned by Japan’s SoftBank, hopes to finance much of T-Mobile’s estimated $50 billion price with corporate bonds. The remaining amount would likely be covered by syndicated loans and convertible bonds. Sprint, which is also working to ease regulatory concerns regarding the deal, is expected to make a formal offer by June or July. Continue reading Sprint in Talks with Banks to Fund Acquisition of T-Mobile

Charter Communications may have figured out another plan to become the nation’s second-largest cable operator, despite losing out to Comcast in its bid to acquire Time Warner Cable. As part of a new three-part deal with Comcast announced yesterday, Charter plans to pick up subscribers that Comcast will be divesting. Should the deals be completed, Charter will acquire a stake in a new public company to be launched by Comcast, and swap subscribers with the cable giant. Continue reading Charter and Comcast Joining Forces, End Dispute Over TWC

Facebook recently purchased ProtoGeo Oy, the maker of a fitness-tracking smartphone app called Moves. The app, which already has been downloaded more than 4 four million times on iPhone and Android, uses data from the phone’s accelerometer to automatically record the user’s walking, cycling, and running activity, and displays statistics on distance and calories burned. The acquisition could be Facebook’s first step into eventually developing wearable smartwatches. Continue reading Facebook Acquires Fitness App, Could Develop Wearable Tech

Maker Studios announced that Disney’s offer to acquire the YouTube multichannel network (MCN) has been approved by a majority of its shareholders, despite Relativity Media throwing its hat in the ring with a surprise bid of $1.1 billion (mostly stock) on Sunday. Also, the Superior Court for the State of California in L.A. yesterday rejected a request by former Maker executives, including former CEO Danny Zappin, seeking to block the shareholder vote on the proposed Disney acquisition. Continue reading Maker Studios Says Disney Offer Approved by Shareholders

Amazon announced that it will acquire comiXology, the digital comics platform that had its 200-millionth download last fall. With the sales of physical comics fading, comiXology is developing tech to allow the craft to move online. The company operates a comics store and a mobile comics app, which was the top-grossing non-game iPad app from 2011 to 2013. Its library includes 40,000 comics from 75 major publishers. ComiXology also opened a self-publishing platform last year. Continue reading Digital Comics Platform ComiXology to be Acquired by Amazon

Amazon’s new Fire TV will serve as a game console in addition to streaming movies and TV shows. To help distinguish itself from industry giants such as Xbox One or PlayStation 4, Amazon plans to develop some of its own Android games. While Amazon Game Studios has not released a full list, sci-fi shooter “Sev Zero” has the potential to be the most popular. Amazon recently acquired Double Helix Games, the company that made the Xbox One launch title “Killer Instinct.” Continue reading Amazon Fire TV to Feature Android Games Created In-House

Insiders report that Dish Network Chairman Charlie Ergen recently contacted DirecTV CEO Mike White to discuss a potential merger of the two companies. DirecTV, the largest U.S. satellite TV operator, currently has about 20 million subscribers, while Dish, the No. 2 operator, has about 14 million. Ergen reportedly approached White in response to Comcast’s proposed $45 billion acquisition of Time Warner Cable. However, White is said to be reluctant regarding formal talks out of concern that regulators would block a deal. Continue reading Dish Chair Said to Approach DirecTV About Possible Merger

The Digital Cinema Distribution Coalition — a consortium formed by AMC, Cinemark, Regal, Warner Bros. and Universal Pictures — signed a letter of intent to acquire the Deluxe/Echostar satellite network in a significant step toward updating the digital delivery of content to theaters and eventually eliminating the need to ship hard drives. Over the next 12-14 months, the consortium will pay to convert 699 Deluxe/Echostar screens to DCDC and add another 300 that were not yet deployed. Continue reading Digital Cinema Consortium Plans to Acquire Satellite Network

Intel confirmed yesterday that it has acquired Basis Science, a San Francisco-based startup that makes a $199 health-tracking wristband known as the Basis Band. The device — which tracks sleep, heart rate, calories and steps — syncs with iOS and some Android devices via Bluetooth. Up to this point, the Basis Band device has used Texas Instruments chips. Intel has bigger plans than merely supplying processors, and the acquisition could be the first step toward entering the wearables market more directly. Continue reading Intel Confirms Purchase of Wearables Startup Basis Science

It has been confirmed that Disney is acquiring Maker Studios, a top YouTube multichannel network, for $500 million, with a performance-based earn-out of up to $450 million. The deal is expected to provide Disney with insight into new patterns of discovery and interaction regarding short-form online videos, especially among millennials. Maker Studios was founded in 2009. The network generates more than 5.5 billion monthly video views from its 380 million subscribers. Continue reading Disney to Acquire Popular YouTube Network Maker Studios

Blogging site Tumblr, purchased last year by Yahoo for $1.1 billion, has announced its first TV ad partnership. The deal is with Viacom, which plans to pitch cobranded campaigns on Tumblr to marketers tied to programming for cable networks including CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land and VH1. Viacom will offer campaigns to marketers during the 2014 upfront season that will combine Tumblr’s ad products with content developed by Viacom. Continue reading Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards