By
Lisette LeonardDecember 24, 2013
Although eBay is commonly known as an online auction house, CEO John Donahoe has made strides in moving beyond this perception by expanding eBay’s marketplace to include fixed prices with reliable and returnable goods. In the last five years, eBay has made 34 acquisitions which will help provide retail partners with creating interactive storefronts in real locations, help with the back end of websites, monitor inventory in real time, and streamline the electronic payment process. Continue reading EBay’s Strategy to Revolutionize Shopping and Beat Amazon
By
Rob ScottDecember 23, 2013
Oracle announced on Friday that it will purchase marketing software company Responsys for about $1.5 billion ($27 per share). Responsys software will be integrated in the Oracle Marketing Cloud. Oracle CEO Larry Ellison has spent about $50 billion in acquisitions over the past decade, as part of the company’s push toward cloud computing and away from software stored on personal computers and servers. The proposed transaction is expected to close in the first half of 2014. Continue reading Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion
By
Cassie PatonDecember 17, 2013
Facebook-owned Instagram has launched Instagram Direct, a photo messaging tool that allows users to send videos and photos directly to individual friends, as opposed to its standard function of simply broadcasting images to all users’ friends’ feeds. It is similar to Snapchat in that it is a direct messaging function, but unlike Snapchat, the photos do not quickly disappear. Twitter, meanwhile, has also been updated to allow sharing photos in direct messages. Continue reading Instagram and Twitter Enable Direct Messaging with Photos
By
Rob ScottDecember 5, 2013
Yahoo announced it has acquired SkyPhrase, a four-person startup that develops natural language processing technology. SkyPhrase will join the Yahoo Labs team in New York and will help with Yahoo’s efforts in content delivery for mobile users, who are becoming more accustomed to devices that respond to conversational queries. SkyPhrase’s NLP technology is expected to be used for fantasy sports and other areas that rely on queries involving complex data sets. Continue reading Yahoo Picks Up Natural Language Processing Startup SkyPhrase
By
Cassie PatonDecember 4, 2013
Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts
By
Valerie SavranNovember 22, 2013
Snapchat users are sending approximately 400 million ‘snaps’ per day, whereas Facebook users are uploading about 350 million photos each day and Instagram users are uploading roughly 55 million photos daily. Snapchat’s 400 million snaps account for both video and photo messages, but it is likely that Snapchat surpasses Facebook on photo volume alone. While some question the validity of Snapchat’s numbers, the company reported 350 million snaps daily in September, up from 200 million in June. Continue reading Rivalry Between Facebook and Newcomer Snapchat Heats Up
By
Cassie PatonNovember 20, 2013
Rumors are swirling that Apple is close to reaching an acquisition deal with 3D sensor technology company PrimeSense to the tune of $345 million. But if it is true, the deal has not yet gone through, and PrimeSense’s only statement on the matter is vague. If it does happen, however, Apple would potentially be able to use PrimeSense’s motion sensing technology for current or future Apple products, including wearable devices. Continue reading Apple Rumored to be Acquiring 3D Sensor Firm PrimeSense
By
Rob ScottNovember 19, 2013
Nokia will offer its first Windows-based tablet, the Lumia 2520, for as little as $199 through AT&T in the U.S. starting November 22. Verizon also plans to carry the new tablet, but has yet to announce a launch date. The tablet is equipped with a 10.1-inch HD screen and LTE technology. Nokia opted for Windows RT rather than the full version of Windows 8.1 to boost battery life and keep the device thinner. So far, however, Windows RT tablets have been a tough sell for some companies. Continue reading Nokia to Release its First Windows-Based Tablet This Week
By
Cassie PatonNovember 19, 2013
When Snapchat turned down Facebook’s acquisition offer of nearly $3 billion last week, it spoke to the changing social media landscape in which Facebook’s role seems to be different than what it once was. Although it is still the biggest social media service on the Web, and continues to attract a number of startups, “Facebook fatigue” has become more widespread among its users in recent years, and it is likely affecting the corporation’s image. Continue reading Is Facebook Losing Its Edge in Evolving Social Media Market?
By
Valerie SavranOctober 28, 2013
According to Piper Jaffray’s 26th semi-annual teen market research report, Twitter is now a more important social network than Facebook for many teens. The report suggests that 26 percent of teenagers call Twitter their most significant social media site, while 23 percent claim their most important site to be Facebook, down from a high of 42 percent. However, Twitter is not without competition; the photo-sharing site Instagram, for example, is also doing well amongst teens. Continue reading Twitter Now More Popular Than Facebook Amongst Teenagers
By
Rob ScottOctober 7, 2013
Facebook announced that it will begin using popular photo- and video-sharing service Instagram, which it acquired last year for about $1 billion, as a new vehicle for delivering advertisements. The move marks the first attempt by Instagram to leverage its growing popularity for revenue (it has yet to generate income for social giant Facebook). The announcement came shortly before competitor Twitter released financial details regarding its planned IPO. Continue reading Facebook to Start Using Instagram as New Advertising Vehicle
By
Rob ScottSeptember 11, 2013
Twitter announced this week that it has acquired mobile advertising firm MoPub, which enables mobile application publishers to manage inventory and leverage advertising such as direct ads, house ads, ad network and real-time bidding through the MoPub Marketplace exchange. The deal, worth an estimated $350 million, can be viewed as Twitter’s latest effort to increase revenue prior to its much-anticipated initial public offering, expected sometime next year. Continue reading Following Trendrr Deal, Twitter Acquires Mobile Ad Firm MoPub
By
Valerie SavranSeptember 11, 2013
Snapchat CEO Evan Spiegel recently announced that the company’s messaging app is processing more than 350 million snaps a day, which is an increase from 200 million in June. The popularity of the app stems from the fact that one can send pictures that are instantly deleted after being opened. Facebook’s Poke app may have been a potential threat to Snapchat, but while the Poke app has lost popularity, Snapchat is number 12 among Apple’s free apps. Continue reading Snapchat Boasts 350 Million Snaps Per Day, Looks to Expand
By
Rob ScottSeptember 3, 2013
Microsoft is paying $7.17 billion in a deal to acquire Nokia’s devices-and-services business and license its mapping services. By purchasing Nokia’s core cellphone business, Microsoft is hoping to better compete with Apple, Google and Samsung in the fast-growing mobile business. The move follows the announcement of Steve Ballmer’s planned retirement as Microsoft CEO. Several Nokia executives will transition to Microsoft as part of the deal and could become contenders for Ballmer’s position. Continue reading Microsoft to Pay $7 Billion in Deal for Nokia Phone Business
By
Rob ScottSeptember 2, 2013
Last week we reported that Verizon Communications had scheduled a board meeting to discuss the possible acquisition of Vodafone’s 45 percent stake in Verizon Wireless, a deal that would be the second-largest acquisition on record and potentially lead to additional mergers across the global telecom industry. Vodafone confirmed late yesterday that terms of the deal call for Verizon to pay $130 billion. If approved by both boards, the deal could be announced as early as this afternoon. Continue reading Deal Update: Vodafone and Verizon Agree on Financial Terms