A startup called Athos, founded by a pair of electrical engineers from the University of Waterloo, is making sensor laden workout gear to help quantify physical activity. Many people may have an image in their mind of a futuristic workout involving sensor laden workout gear, such as that depicted in the training montage from “Rocky IV.” However, Athos hopes to deliver Under Armor-style workout gear, invisibly embedded with muscle-tracking sensors. Continue reading New Athos Fitness Gear Takes the Place of Physical Trainers